CNN — Twitter’s new owner Elon Musk has given employees until Thursday evening to commit to “extremely hardcore” work or else leave the company, according to a copy of a late-night internal email sent by the billionaire and obtained by CNN.
“Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore,” Musk wrote in the memo. “This will mean working long hours at high intensity. Only exceptional performance will constitute a passing grade.”
In the memo, Musk goes on to outline how Twitter will be “much more engineering-driven” and then gives staff an ultimatum. “If you are sure that you want to be part of the new Twitter, please click yes on the link below,” directing staff to what appears to be an online form.
While it certainly appears Elon Musk is running Twitter into the ground more quickly than even the most pessimistic of prognosticators could have predicted, it sure is fun as hell watching it go up in flames. This guy spent $44 BILLION on a website and is just firing everyone he hates and telling whoever's left they have to commit to being "extremely hardcore" in the next 24 hours or they're out, too. There has never been a better example of fuck you money.
Talk shit about Elon on the company Slack? You're gone. Don't want to be hardcore? See ya later, bozo. There's a new sheriff in town and he is taking no prisoners.
Now, is this an effective business model going forward? Probably not. Seems rather disastrous, actually. But like I said, it's funny and that's all I really care about.
If Elon really wants to get a feel for employees that signed up to be extremely hardcore, he should go visit the nearest Waffle House. Those cooks and waitresses are prepared to be involved in a physical altercation with a customer at any time. That's what hardcore looks like.
Best of luck to those Twitter employees who are not hardcore and will be receiving three months of severance. No more iced matcha and red wine on tap, it seems.