Cookie Policy

Last updated: June 23, 2022
Effective as of: July 31, 2022

At Barstool, we strive to be clear about how we collect and process data about you. This Cookie Policy is designed to both (1) inform you about our practices regarding cookies and similar trackers and (2) explain how you can manage them. This Cookie Policy, like our overall Privacy Policy, forms part of our Terms of Use. Capitalized terms used but not defined in this Cookie Policy have the meanings given to them in our Privacy Policy or Terms of Use.

If you’ve mastered digital cookies, and just want to adjust your settings:

OK then! For our desktop and/or mobile website, click here to manage your cookie settings.

Some of our apps allow granular cookie control as well, but device-level settings about cookie use within our apps may afford broader or simpler control.

Want to know more about cookies and how we use them?

Happy to explain! Keep reading.

Note: This Cookie Policy does not address how we process your personal information outside of our usage of cookies. To learn more about how we process your personal information, please read our Privacy Policy.

So, what are cookies?

Cookies are small text files that are sent to or accessed from your web browser or your device’s memory. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier. A cookie also may contain information about your device, such as user settings, browsing history and activities conducted while using the Platform.

Are there different types of cookies?

Barstool cookies vs. third-party cookies

There are first-party cookies and third-party cookies. First-party cookies are placed on your device directly by us. For example, we use first-party cookies to adapt our website to your browser’s language preferences and to better understand your use of our website. Third-party cookies are placed on your device by our partners and service providers. You can learn more about these partners and service providers through our website and in-app consent management tools. For details on these tools, see ”How can you control cookies?” below.

Session and persistent cookies

Session cookies only last until you close your browser. We use session cookies for a variety of reasons, including to learn more about your use of our website during one single browser session and to help you to use our website more efficiently.

Persistent cookies have a longer lifespan and last beyond the current session. These types of cookies can be used to help you quickly sign-in to our website again, for analytical purposes and for other reasons as described below.

What about other trackers, like web beacons?

Other technologies such as web beacons (also called pixel, tags or clear gifs), tracking URLs or software development kits (SDKs) are used for similar purposes as cookies. Web beacons are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our service or opened an e-mail that we have sent them. Tracking URLs are custom generated links that help us understand where the traffic to our webpages comes from. SDKs are small pieces of code included in apps, which function like cookies and web beacons.

For simplicity, we also refer to these technologies as “cookies” in this Cookie Policy.

What does Barstool use cookies for?

Like other providers of online services, we use cookies to provide, secure and improve the Platform, including by remembering your preferences, recognizing you when you visit our website, measuring the success of our marketing campaigns and personalizing and tailoring ads to your interests. To accomplish these purposes, we also may link information from cookies with other personal information we hold about you.

When you use the Platform, some or all of the following types of cookies may be set on your device:

Cookie typePurpose
Essential cookiesThese cookies are strictly necessary to provide the Platform, such as enabling you to view your Barstool store orders, remembering your preferences and detecting malicious activity.
Analytics cookiesThese cookies help us understand how the Platform are being used and help us customize and improve the Platform for you.
Advertising & marketing cookiesThese cookies are used to determine how effective our marketing campaigns are and make the ads you view more relevant to you. They perform functions like helping us understand how much traffic our marketing campaigns drive on the Platform, preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, selecting advertisements relevant to you and measuring the number of ads displayed and their performance, such as how many people interacted with a given ad.
Social networking cookiesThese cookies are used to enable you to share pages and content that you find interesting on the Platform through third-party social networking and other websites or services. These cookies may also be used for advertising purposes.

How can you control cookies?

There are several cookie management options available to you. Please note that changes you make to your cookie preferences may make using the Platform a less satisfying experience, as they may not be as personalized to you. Depending on how you change your cookie preferences, you may even find yourself unable to use all or part of the Platform.

Tools we provide

You can set and adjust your cookies preferences at any time, by clicking here.

Some of our apps allow granular cookie control as well, but device-level settings about cookie use within our apps may afford broader or simpler control.

Browser and devices controls

Some web browsers provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer. The procedure for managing cookies is browser-specific. You can check the specific steps in your particular browser help menu (or just search the internet itself for help).

You also may be able to reset device identifiers or opt-out from having identifiers collected or processed by using the appropriate setting on your mobile device. The procedures for managing identifiers are slightly different for each device. You can check the specific steps in the help or settings menu of your particular device.

Interest-based advertising tools

Advertising companies may participate in self-regulatory programs which allow you to opt out of any interest-based ads involving them. For more information on this, you can visit the following sites: Digital Advertising AllianceInteractive Digital Advertising AllianceAppchoices (apps only).

Opting out does not mean that you will not see advertising - it means you won’t see personalized advertising from the companies that participate in the opt-out programs. Also, if you delete cookies on your device after you opted out, you will need to opt-out again.

Google™ Cookies

Google™ Maps API Cookies

Some Barstool services, such as the One Bite app, rely on the use of Google™ Maps API Cookies. Such cookies will be stored on your device.

When browsing this website and using the services relying on Google™ Maps API cookies, you consent to the storage, collection of such cookies on your device and to the access, usage and sharing by Google of the data collected thereby.

Google™ manages the information and your choices pertaining to Google™ Maps API Cookies via an interface separate from that supplied by your browser. For more information, please see https://www.google.com/policies/technologies/cookies/.

Google Analytics

We use Google Analytics, which is a Google service that uses cookies and other data collection technologies to collect information about your use of the Platform in order to report website trends.

For more information on how Google collects and processes data, visit https://policies.google.com/technologies/partner-sites. You can opt out of Google Analytics by downloading the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout and opt-out of Google’s ad personalization at https://adssettings.google.com/.

How to contact us?

Please use the addresses in our Privacy Policy.