"Don't bring a leader in and have him not lead. Why would I argue with people who are getting paid by the GAP? I'm sorry, you know, I'm not going to argue with people that are broker than me about money." - Ye
That's a valid point Ye (we have to call him Ye now). I don't argue with people paid by the GAP either. The GAP will never carry my size khakis, no matter how much I berate the 60 year old mother of 3 behind the counter.
Ye sat down for an interview with the Closing Bell on CNBC l yesterday. There's not much in this world I enjoy more than Kanye West on live television when he feels like he has been wronged. But as great as the soundbites from this interview are, it's a sad day in the world of Ye. After 2 years of partnering together, Ye has terminated the deal between YEEZY LLC and GAP.
In a letter to GAP, Ye notified them that he is terminating their deal, citing that GAP failed to live up to their end of the agreement with YEEZY LLC. According to Ye's attorney, GAP had agreed to sell 40% of the YEEZY GAP line in stores across the country, and open 5 retail stores specifically dedicated to the YEEZY GAP line. I'm a little bit confused by that, because the deal said that GAP was to open these stores by July 2023, and it's still 2022. But evidently Ye is not pleased with the progress they've made up to this point.
A brand like the GAP partnering with the YEEZY seems to have so much potential. Most people (people like me) who blindly support everything Ye does (because we like his songs) would love to buy YEEZY products. They're just wildly unaffordable. When this partnership was announced, I was excited because I would be able to afford a super awesome YEEZY sweatshirt. Where else would I be able to find something like this at such a price tag?
Or this one of a kind key chain (color black) powered by Balenciaga.
Finally I would be able to show everyone how cool and fashionable I am, without having to spend $1000 on glorified crocs.
But in order for that to be a reality for more than a couple of years, a company like the GAP has to figure out a way to work with Ye.
Obviously, I am not privy to how these conversations went, but I can't help but think whatever Ye was saying to them might have not have been fully coherent. If you watched the Netflix documentary, 'jeen-yuhs: A Kanye Trilogy", you've seen the clips of Ye in business meetings. In many cases, it's nearly impossible to decipher what he's trying to say. At a certain point, I imagine you just have to tune him out.
If he doesn't have one already, Ye would seriously benefit from a translator. Then he could sit down with a company like the GAP, wax poetically for a couple of hours, then after the meeting, GAP could consult with the translator to figure out what exactly Ye wants them to do.
Ye - if you're reading this, I volunteer to be your translator.
However, in an interview with Bloomberg, Ye expressed interest in cutting ties with corporations all together, and going fully independent.
"Now it's time for Ye to make the new industry. No more companies standing in between me and the audience."
Perhaps Ye will independently figure out a way to provide cool affordable YEEZY clothing to the masses. That hasn't been the case up to this point, but I'm holding out hope that he will figure it out someday.
"Everyone knows that I'm the leader, I'm the king. A king can't live in someone else's castle. A king has to make his own castle"
I will never understand how we as a country elected Donald Trump, or Joe Biden when we have Ye as an option.
Here is Ye's full interview with the Closing Bell on CNBC