2k Sports - 2K made a hole in one today by announcing the Company has agreed to an exclusive, long-term partnership with Tiger Woods, one of the most iconic and celebrated figures in golf history. In addition, 2K announced it has entered into a definitive agreement to acquire privately-held HB Studios Multimedia Ltd., developers of the critically acclaimed and commercially successful PGA TOUR® 2K21, as well as The Golf Club franchise. The acquisition is expected to close in the first calendar quarter of 2021, subject to customary closing conditions. Financial terms of both deals were not disclosed.
Tiger Woods’ resume includes 15 major championship wins; 82 PGA TOUR victories; 11-time PGA TOUR Player of the Year; lowest career scoring average and tied for the most career wins in PGA TOUR history, among many other accolades. He is recognized as one of the greatest golfers of all time and is heralded among the most prolific athletes in the sporting world.
“I am looking forward to making my return to the video game landscape, and with 2K and HB Studios, I’ve found the right partners to make it happen,” said Tiger Woods. “I’m honored to take part in this opportunity and look forward to sharing my expertise and insights as we build the future of golf video games together.”
Woods’ partnership with 2K includes rights for his name and likeness to appear exclusively in the PGA TOUR 2K franchise, as well as any other golf games published by 2K during the partnership term. Woods will play an active role in the video game landscape as an Executive Director and consultant with PGA TOUR 2K, while 2K will also partner with Woods’ TGR Foundation, which provides award-winning STEM curricula and college-access programs to offer underserved students the tools needed to thrive in school and beyond.
Holy hell. What incredible news to wake up to today. The GOAT of all GOATs, the king of all kings of golf video games is back where he belongs. It might be a tad bit strange that it’s not EA Sports because those two were synonymous for so many years, but Tiger carried that franchise bar none. He can take his business anywhere and that shit will sell.
I don’t know what capacity Tiger’s involvement is with 2k here. Maybe he’s a playable character, maybe he’s the next cover athlete, who knows? The one thing I do know is that this newer 2k game just didn’t feel right without him. Don’t get me wrong, it’s an awesome game and JT is no slouch. The gameplay is outstanding (aka not just a birdiefest), the course building features are phenomenal... there was always just two things missing. Tiger Woods and Augusta National. Looks like we’re getting one of those two, and that’s fantastic news because who wouldn’t want to play as Tiger fucking Woods? Plus that dude can sling the hell out of some video games and the more people playing 2k, the better.
Hit the commercial reel!