Ahhh yeah you know we’re on full-blown “college football is coming (kind of)” fever when we’re sending out the smoke patrol on tickets. Not even jerseys. Tickets. But fuck it. These things are sweet!
Me personally, I would have gone Bulleit themed. Maybe Woodford, or Makers if I was dropping price points*. But I get it, gotta have your tickets accessible to the common man.
Also you have to appreciate the sentiment symbolically for Tennessee fans who have had a lot of reasons to drink heavily over recent years.
The thirst is real – literally, for booze, to try to forget the final score of the game you just watched.
*via @Whoopie: Woodford, Makers, and Bulleit are all from KY. probly not good themes for Tennessee tickets. <–excellent point. i retract this part of the blog. < p> –excellent>