Are there more important things to concern ourselves with the fact every show on TV uses empty coffee cups as props? Perhaps. Is it ridiculous to get worked up over the fact they don’t even try to make them look like they’re filled with actual liquid? Possibly. Does this mean #EmptyCupChallenge is an absurd waste of time and effort for adults who should have bigger issues to worry about? Not on your life. This matters. Trust me, after watching this video, I can’t watch TV without spotting examples of this. And once you’ve seen it, you’ll never unsee it, either.