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Token CEO

On today’s Token CEO, Erika starts the episode by talking about the inequity in women’s sports and how we can help bridge the gender gap. She is then joined by LPGA Pro Golfer, Michelle Wie West, who talks all things the US Women’s Open, being a trailblazer for women’s golf, frustrations from lack of coverage for women’s sports, and making boys cry.

On Token CEO, Erika Nardini offers a glimpse into her world as CEO of Barstool Sports. Between meetings and conference calls, Token CEO tracks Erika's moves in real time, with episodes twice a week. From current news to business strategy, Erika breaks down a variety of topics with an inside look on what’s going on in Barstool HQ. Featuring weekly guests from the boardroom, the locker room, and everywhere in between, Token CEO is raw and candid - just like its host.

Put A Premium On Your Happiness ( Feat. Michelle Wie West)

<!DOCTYPE html><html lang="en"><head><meta charset="utf-8"><meta name="viewport" content="width=device-width,initial-scale=1,maximum-scale=1,user-scalable=no,shrink-to-fit=no"><title>Michelle Wie West Makes Boys Cry</title><link rel="stylesheet" type="text/css" href="https://htlbid.com/v3/barstoolsports.com/htlbid.css"><script async src="https://htlbid.com/v3/barstoolsports.com/htlbid.js"></script><script async src="https://www.caffeine.tv/embed.js"></script><script>window.htlbid=window.htlbid||{},htlbid.cmd=htlbid.cmd||[],htlbid.cmd.push(function(){htlbid.setTargeting("pagetype","blog"),htlbid.setTargeting("brandId","111"),htlbid.setTargeting("authorId","63537"),htlbid.setTargeting("tags",["UGA","lpga","michelle-west","us-womens-open"]),htlbid.setTargeting("Verity_keywords",["pointless invention","light","siri","life","voicemail","kfc radio","battle","issue","college","year","place","pop shop","week","hardwood","right"]),htlbid.setTargeting("Verity_positive","0.22"),htlbid.setTargeting("Verity_neutral","0.7"),htlbid.setTargeting("Verity_negative","0.07"),htlbid.setTargeting("is_testing","no"),htlbid.pubads().setPublisherProvidedId("PPID-GOES-HERE"),htlbid.layout()})</script><script src="https://d9rde3y35j061.cloudfront.net/script.js"></script><script src="https://htlbid.com/v3/barstoolsports.com/htlbid.js" async></script><script src="https://iframely.barstoolsports.com/embed.js" async></script><style>.union__content{font-family:-apple-system,HelveticaNeue,Roboto,sans-serif;font-weight:400;font-size:18px;color:#5a5b5d;word-wrap:break-word;box-sizing:border-box;padding:0 5px 32px 5px}.union__content p{padding:0;margin:16px 0 0 0}.union__content img{display:block;width:100%!important;height:auto;margin:16px 0 0 0}.union__content video{display:block!important;width:100%!important;height:auto;margin:16px 0 0 0}.union__content .articleAd{text-align:center;margin:16px 0 0 0;background-color:#f5f5f5}.union__content .htlad__container{display:inline-block}.union__content p a{color:#377dc4}.union__content .oembed__wrapper{margin:16px 0 0 0}.union__content blockquote:not(.twitter-video){display:block;margin:16px 0 0 0;padding:4px 12px;border-left:4px solid #77889a;font-style:italic;background:#f0f4f8;text-align:left;border-radius:0 6px 6px 0}.union__content blockquote:not(.twitter-video) p{font-style:italic}.union__content blockquote,q{quotes:none}.union__content iframe{max-width:100%}.union__content .bs-image-hidden{display:none}.union__content div.hq-image{width:fit-content;margin:0 auto}.union__content span.image-attribution,.union__content span.image-attribution a{color:#757575;font-size:12px;font-style:italic;letter-spacing:.1px;line-height:14px;text-decoration:none;padding:0;margin:0}.union__content .bs-videoPlayer .bs-videoPlayer__container,.union__content video-js,.wp-video{width:100%!important;height:0!important;position:relative;padding-bottom:56.25%;overflow:hidden;margin:16px 0 0 0}.wp-video video{width:100%!important;height:100%!important}.hq-image video{width:100%!important;height:100%!important}.union__content .bs-videoPlayer__container>iframe{position:absolute;top:0;left:0;width:100%;height:100%;border:none}@media (prefers-color-scheme:dark){.union__content,body,html{background:#1c1c1c;color:#f1f1f1}.union__content blockquote:not(.twitter-video){border-left:4px solid #367dc4;background:#272c35}}</style><script>window.addEventListener("applicationDidBecomeActive",()=>{document.querySelectorAll(".hq-image video[autoplay]").forEach(e=>e.play())})</script><script>window.htlAdUnitPath="57249056/in-app-iOS/Article-Page_In-Article-Unit",window.htlKeyvalues={authorId:"63537",category:"New York",tags:["UGA","lpga","michelle-west","us-womens-open"],brandName:"Token CEO",brandId:111,pagetype:"podcast"}</script></head><body class="union__content"><p>Today Erika is joined by Michelle Wie West. Michelle is a 2014 US Women's Open Champion and quite possibly one of the greatest female golfers of all time. Michelle talks about her golf career, why being a new mom has inspired her to make a comeback, and how her start in golf resulted in making boys cry. </p><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/hbaKgfY?_showcaption=false" href="https://www.instagram.com/p/CIgKPlNp944/?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_111_michelle-wie-west-makes-boys-cry&utm_campaign=barstoolsports_referral_blog_63537_111_michelle-wie-west-makes-boys-cry"></a></div></div></div><p>She's made the move from athlete to broadcast personality and is quite good at it. She's making the rounds promoting the #WomenWorthWatching Campaign. Although women make up 40% of all participants in sports, they only receive 4% of sports media coverage. </p><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/ddA4AnU?_showcaption=true" href="https://www.instagram.com/p/CIJLjDtJalK/?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_111_michelle-wie-west-makes-boys-cry&utm_campaign=barstoolsports_referral_blog_63537_111_michelle-wie-west-makes-boys-cry"></a></div></div><div id="Article-Ad-Placeholder" data-union-ad></div></div><p></p><p>For a breakdown of everything going on at the US Women's Open this weekend, check out Fore Play's coverage which includes interviews with our girl Michelle, Jaye Marie Green, and Maria Fassi.</p><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/Eh1oe7g?_showcaption=true" href="https://open.spotify.com/episode/0nSNDShPr3Yen76S0n0wHM?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_111_michelle-wie-west-makes-boys-cry&utm_campaign=barstoolsports_referral_blog_63537_111_michelle-wie-west-makes-boys-cry"></a></div></div></div><p></p></body></html>

<p>Today Erika is joined by Michelle Wie West. Michelle is a 2014 US Women's Open Champion and quite possibly one of the greatest female golfers of all time. Michelle talks about her golf career, why being a new mom has inspired her to make a comeback, and how her start in golf resulted in making boys cry. </p><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/hbaKgfY?_showcaption=false" href="https://www.instagram.com/p/CIgKPlNp944/?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_111_michelle-wie-west-makes-boys-cry&utm_campaign=barstoolsports_referral_blog_63537_111_michelle-wie-west-makes-boys-cry"></a></div></div></div><p>She's made the move from athlete to broadcast personality and is quite good at it. She's making the rounds promoting the #WomenWorthWatching Campaign. Although women make up 40% of all participants in sports, they only receive 4% of sports media coverage. </p><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/ddA4AnU?_showcaption=true" href="https://www.instagram.com/p/CIJLjDtJalK/?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_111_michelle-wie-west-makes-boys-cry&utm_campaign=barstoolsports_referral_blog_63537_111_michelle-wie-west-makes-boys-cry"></a></div></div><div id="Article-Ad-Placeholder" data-union-ad></div></div><p></p><p>For a breakdown of everything going on at the US Women's Open this weekend, check out Fore Play's coverage which includes interviews with our girl Michelle, Jaye Marie Green, and Maria Fassi.</p><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/Eh1oe7g?_showcaption=true" href="https://open.spotify.com/episode/0nSNDShPr3Yen76S0n0wHM?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_111_michelle-wie-west-makes-boys-cry&utm_campaign=barstoolsports_referral_blog_63537_111_michelle-wie-west-makes-boys-cry"></a></div></div></div><p></p>

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