Forbes Writes 3500 Words On Why Barstool Will Probably Be The Biggest Media Outlet On Earth Soon....(Or Something Like That)
Forbes – Rock concert pro¬mo¬ter Bill Graham once said of the Grateful Dead, “They’re not the best at what they do, they’re the only ones that do what they do.” It’s a saying referenced last week by Erika Nardini, who was hired last year as CEO of Barstool Sports. Since 2003, Portnoy said he has envisioned Barstool becoming a truly national brand. Pre-Chernin investment, which was 18 months ago, Portnoy had “kind of written off” that Barstool wasn’t going to be this “household name.”
How about now, though, with The Chernin Group on board, Nardini running business operations and the brand still riding a wave of momentum? “Maybe we are,” Portnoy tells me in a cautiously optimistic tone from his corner office in Manhattan. “Maybe we are going to be getting to that point. The growth since Chernin and since we’ve all been here, not to use a Deflategate term, but more probable than not. That’s how I feel and how we’re going. “People are starting to put bets on us who weren’t in the past. … We have a legitimate chance to get to where we want to be.” And where do we want to be?