Breitbart declares war on Kellogg’s after cereal brand pulls advertising from site https://t.co/JNNWhPUOY7
— The Guardian (@guardian) November 30, 2016
Bloomberg — Kellogg Co. is pulling its ads from the website Breitbart News, the right-wing news organization whose former chairman Steve Bannon was tapped as a top adviser to President-elect Donald Trump. Brands that advertise on Breitbart have drawn flak in recent weeks, with activists saying the website espouses racist and anti-Semitic views. A screen shot showing an advertisement for Kellogg’s Frosted Mini Wheats was part of an online campaign to get marketers to abandon the site. “We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kris Charles, a spokeswoman for Kellogg, which also makes Frosted Flakes and Special K cereal. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove our ads from that site.”
If we ate Kellogg’s stuff before, we don’t now. It’s not about Breitbart. It’s about choosing a side. And we will too .#DumpKelloggs
— Kurt Schlichter (@KurtSchlichter) November 30, 2016
Kelloggs cereal is filled with GMO, high-fructose corn syrup, and other cancer-causing ingridients.#DumpKelloggs
— Makada (@_Makada_) November 30, 2016
— Lorenzo (@CestLaGuerre_2) November 30, 2016
I don’t eat a lot of Kellogg’s products but I’ll be sure not to buy them from now on! Losers #DumpKelloggs
— Wife With A Purpose (@apurposefulwife) November 30, 2016
Excellent Trump tweet. Just forgot the exclamation point after “Losers!”
— Pseudonoid (@Pseudonoid) November 30, 2016
— POTUS elect Trump (@hottiesfortrump) November 30, 2016
— Raheem Kassam (@RaheemKassam) November 30, 2016
Looks like Kelloggs is the next company on the idiot list. #DumpKelloggs
— American Watchdog (@ProgressiveH8te) November 30, 2016
— Stephanie (@bp207crafts) November 30, 2016
Boom roasted (jk Corn Pops are DELICIOUS).
Crazy thing is… apparently it’s working?
— MicroSantaPizzaPhD™ (@WDFx2EU16) November 30, 2016
I guess pissing off 45 million people isn’t great for business, no matter the values. Oops.
PS — Breitbart’s article about themselves is pretty funny.
Called themselves “media giant” and “one of the world’s top news publishers” in the third-person all in a two-sentence paragraph. Have to respect that.