People Donated Over $100,000 To Cards Against Humanity To Dig a Big Hole

Miami Herald - Throughout Black Friday, as Americans spent billions on shopping, the makers of a popular card game convinced thousands of people to give them money so that they could dig a hole.

And that’s it. The pit isn’t intended for any other use; those who pay will not receive anything in return and the company, Cards Against Humanity, has said it will only keep digging as long as people continue to give money.

Naturally, the “Holiday Hole,” as the company calls it, has raised more than $80,000.

This is not the first odd thing Cards Against Humanity has done to “celebrate” Black Friday and the holidays. Last year, the company asked people to pay them $5 for nothing whatsoever. The year before that, they sold actual bull poop for $6 per box. And in 2013, the company raised the price of its game from $25 to $30.

That’s right. The world gave Cards Against Humanity over $100,000 to dig a hole. No other purpose, no other reason, no charity, no nothing. It gets CAH a bunch of publicity, they prove some sort of point they are (smugly) excited about proving, and then we all forget it ever happened. $100,000 to dig a hole.

The FAQ might help you understand what is going on here:

CAH does this every year. One year they raised their prices on Black Friday and sold 12,000 more units that day. One year people straight up donated money to them on Black Friday and they raised $70,000 for themselves.

They want to make a splash every Black Friday, and instead of doing the sensible thing like selling Tshirts they do wacky stunts instead. Still not sure why they don’t just keep this money for themselves, but I guess the fact people actually gave them this money to be in on a not funny bit makes it ironically funny.

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And yeah, that’s the….wait for it….hole story.