Rio Cocaine Dealers Understand The Importance Of #Branding

The Olympics come just once every 4 years, so you have to make it count. And it’s not just about the athletes, it’s about everyone involved in the Olympics, from the taxi drivers to the hotels to most importantly, the drug dealers. It’s not often you get wealthy tourists from around the globe in one place, ready to watch some weird irrelevant sports and party their asses off. Which is why branding is so important. Anyone can sell a clear baggie of coke. It’s the drug dealers who go above and beyond that will be making out like bandits these Olympic games. Just like how Heisenberg had his trademark blue meth, the above drug dealer is branding himself with the Olympic rings. It’s exactly like buying a commemorative photo or a Tshirt, that cocaine bag is an instant souvenir, commemorating your time at the Olympic Games. So sure you’ll pay a little bit more, but you’re paying for the brand and the memories that come with it, not just for the drugs themselves. Absolutely genius.

And obviously PS: safety first. The “don’t use near children” label is a wonderful touch. Advertising execs should find this drug dealer and make him the next Don Draper.