AV Club – If you’ve been by a movie theater lately—or taken public transit in a major American city—you’ve probably seen the promotional billboards for the recently released X-Men: Apocalypse. You know the ones: they feature big, widescreen shots of Oscar Isaac grabbing America’s blue-skinned sweetheart, Jennifer Lawrence, by the throat. Responses to the campaign—which, again, depicts a giant man physically overpowering and strangling a functionally naked woman—have been outspokenand negative. Among several others, actress Rose McGowan—who made headlines recently with a potentially career-damaging outcry against sexist casting notices—called out 20th Century Fox for approving the imagery, or thinking that “casual violence against women is the way to market a film.” Someone at Fox apparently agrees, or at least agrees that they want people to stop yelling at them about this stuff, as the studio released a statement today apologizing for the campaign. “In our enthusiasm to show the villainy of the character Apocalypse we didn’t immediately recognize the upsetting connotation of this image in print form,” the studio said, with “immediately” apparently meaning “until somebody called us out on it loud enough, a week after the movie came out.” “Once we realized how insensitive it was,” the statement continues, “We quickly took steps to remove those materials. We apologize for our actions and would never condone violence against women.”
Action movies are fun. They’re violent and sometimes scary and thrilling and clearly the world loves that sort of entertainment. And so I think it would just be nice for once that the feminists would just be like “Wow, this is badass.” Look at Jennifer Lawrence playing with the big boys. Headlining in an X Men movie. One of the leads in a comic book super hero movie – one of the biggest draws – is a girl. Shes all up in those action scenes with her character in some of the most important, tense, dramatic, and memorable scenes. Yes, said scenes happen to be violent. Because its an action movie featuring a villain named fucking APOCALYPSE. This is the type of movie she signed up for and the type of movie that women often dont thrive in. Feminists should think of this as an accomplishment instead of skewing this into some pro-female violence theme. Like there are fans out there going “Man this is so AWESOME how the new X Men movie has violence against women! I wasnt sure if I was gonna see it but not that its about beating women I AM IN.” Jumping to crazy conclusions. Its the biggest scariest villain beating up on the most popular hero in this film. Thats how you market movies and the second you start changing that because of gender roles its YOU thats being sexist.
Other topics for today: Russian dude chops off his buddy’s dick with an axe in fight over who had the bigger penis, Axl Rose trying to get a fat picture of him removed from Google, Father challenges his daughter to a gun duel, Donald Trump shouts out “my African American” at his rally