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Let's Play A Game Called "Why Did GAP Kids Pull And Apologize For This Ad?"

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Ok, time to play the game. The rules are simple- try to figure out what people were so outraged about in the above picture that GAP actually pulled the ad and apologized for it. I sat and stared at it for 10-15 minutes and couldn’t figure it out. I even turned my computer upside down to read the one girl’s shirt. Nothing. This one absolutely stumped me. Well, ready for the answer? Hold onto your socks!

Adland - The taller girl is white, and the shorter girl is black, and now the ad has touched a nerve.

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The usual suspects of activists turned journalists kicked up a fuss on Twitter, and soon there were long articles everywhere from HuffPo to BBC. 

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Soon enough The Gap apologized for the ad, but as an author at SheKnows says She’s not buying it, and she will still boycott Gap. As a white mother raising a white child to be the best anti-racist ally she can be, it’s important to me to only support companies that value-positive messaging in their advertising. And while on the surface this GapKids ad seems to fit the bill, look a little closer, and it fails. Because I don’t want to support a company that only portrays positive images of white children. If there aren’t also positive portrayals of children of color, I want nothing to do with it.

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Did you get it right? No? Then I guess you’re a racist. This ad is racist because the black girl is shorter than the white girls. GAP Kids actually pulled the ad because some people decided to say it’s racist. Never in a million years would I have been able to figure that out. And I love this woman not accepting GAP’s apology. Well to be honest, I wouldn’t either if I were her, because there’s no chance in fucking Hell GAP thinks they did anything wrong. Mainly because they didn’t. This has topped the list as my favorite faux-outrage of all time. It has topped Clorox tweet that people took as meaning we should bleach all the black people emojis

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The best part of the whole thing is last year’s ad, the black girl was the tallest.

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It’s almost as if they never in a million years thought someone would make a big deal out of the heights of the children in their ads. Keep on keeping on, outrage people. Doing god’s work.