A George Costanza-Inspired Bar Now Exists In Australia

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Daily Mail- ‘If I owned a company, my employees would love me. They’d have huge pictures of me up the walls and in their home, like Lenin.’ He might not own a company but George Costanza, the short, stocky, neurotic, bald man from Seinfeld has inspired the themed bar George’s, in Fitzroy, Melbourne – and his pictures are all over the walls. Word even reached the actor himself, Jason Alexander, who took to social media to give the Costanza themed bar a thumbs up. ‘I may not have an Emmy, but I got me a bar in Melbourne, Australia,’ boasted Jason Alexander on Twitter. George’s Bar had its opening night on New Year’s Eve, launching a menu that featured the socially awkward character. Costanza lovers have the option of choosing a number of toasties including the ‘Mom and Pop,’ ham and cheddar, ‘The Quitter,’ pesto, tomato and mozzarella and even ‘The Costanza,’ made with ham and cheddar. The drink menu is also Costanza inspired featuring the Jack Daniel, ‘Hand Model’ drink and the ‘Bloody George’ cocktail.


What a spectacular idea. Honestly.  Think about. What is a sure-fire way to get people to come to your restaurant with you putting in as little work as possible?  Exactly.  Make it a themed restaurant. Themed bars and restaurants are the laziest way to get people in the door if you’re opening a food establishment.  Theme restaurants are the one trick pony of the food business.  You make it a place every single person will say, “Well I’ll go there once and then never ever again.” That’s the business model of themed restaurants.  Then take that idea a step further and make it a Geoge Costanza-inspired theme restaurant.  If you can find a single person who doesn’t like George Constanza I will give you $100. That’s what makes this idea so perfect and so George Costanza.  Everyone can relate to the neurotic man who came from the brain of Larry David who perfected the art of cutting corners.  That’s what that restaurant is. It is far too much work to open a real restaurant with original food, original drinks and original decor. So why not cut corners and make a restaurant themed after the greatest corner cutter of them all?  It’s sneaky genius.  An idea so lazy and lacking effort that the great man himself would smile.



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