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The New George Costanza-Themed Bar That Opened In Australia Is Pure Genius

Entertainment Weekly-  “I may not have an Emmy, but I got me a bar in Melbourne, Australia,”Seinfeld vet Jason Alexander tweeted on Friday. What was he talking about? Would you have guessed a George Costanza-themed watering hole Down Under?  The Sydney Morning Herald reported George’s Bar, named after Alexander’s Seinfeld character, opened on New Year’s Eve flaunting a toastie and cocktail menu pegged to various jokes from the long-running NBC series. The Summer of George, The Hand Model, and Marisa Tomei were some of the concoctions available to patrons. 

Co-owner and operator Dave Barrett told the paper, “We came up with the name George’s and worked backwards, concept-themeing it. George Costanza suits a bar in a lot of ways. The humor around George works.”  He continued describing the layout, “We’ll be continually doing things and layering the theme. When you walk in, the two front doors have two George’s quotes — ‘It’s not a lie if you believe it’ and ‘Everyone must like me, I must be liked.’ Theres a whole bunch of autographed photos I’ve bought that are all in transit, that will all get added to as well.”


The only thing more fun than watching Seinfeld re-runs is dreaming about owning a bar.  So kudos to the guy that allowed those two worlds to collide.  And it is a scientific fact that ordering drinks or food with names attached to them makes them taste 50% better.  Like you should never trust a deli that just has generic names for sandwiches.  That’s Day 1 food industry stuff.   Name the bar after maybe the best character in television history and we are cooking with gas.  I can’t wait to see what type of Festivus specials they have next year.  And things will really get fun once they expand the menu to Frank Costanza.  Cuban (but really Dominican)-wrapped crepes that squirt piping hot jelly in your eye will never taste so good.  So yeah, I am pretty jealous of these Aussies that own a George Costanza bar while living in a pseudo paradise.

Then again, isn’t Australia home to like every poisonous creature God ever thought of, started as a colony where England sent its prisoners, and is surrounded by sharks?  So I guess I can let them have their Costanza bar.  We have the actual setting for Seinfeld and stole Margot Robbie from them.  So it all evens out in the end.

And for the record, here are my official Seinfeld Main Character rankings:

1. George

2. Kramer

3. Jerry

4. Elaine

h/t @ManGuin16