Little Caesars Is Trying To Stay Relevant In The Pizza Game By Breaking Out A Bacon Wrapped Deep Dish

CBS - Bacon lovers rejoice! Bacon-bacon! Little Caesars is introducing a new crust that will blend chewy, cheese pizza and crispy bacon. The Detroit-based company announced Wednesday it is introducing Bacon Wrapped Crust DEEP!DEEP! Dish pizza on Feb. 23. “The Bacon Wrapped Crust DEEP!DEEP! Dish is another example of how we’re continuing to innovate and offer variety on our menu while fully leveraging our core strengths built around value, convenience, and quality,” Little Caesars Pizza President and CEO, David Scrivano stated in a release. “With the new Bacon Wrapped Crust DEEP!DEEP! Dish we’re pushing pizza to its bacon limits with more than 3 ½ feet of bacon wrapped around the crust alone.”

You’re probably thinking to yourself “I haven’t seen a Little Caesars in decades, maybe even years.” And that’s likely because you aren’t poor. So that’s good, you have that going for you. Little Caesars is the lowest of the low when it comes to the pizza game. It’s not even the play-in game. It’s not in the NIT. It’s the play-in game in the CBI. And the thing is, it used to be the cock of the walk. Used to see commercials with that little guy going “Pizza Pizza!” all the fucking time about 15 or so years ago. Now, nothing. So I give the folks over at LC credit for trying to rebuild their program. They know bacon is a hot recruit in the streets. Bringing bacon to their stores will get people paying attention. 3 and a half feet of bacon wrapped around the pizza sounds impressive. But can they pull it off? Do they have the coaching to get back into the big dance? If the 5 dollar any time pizza thing they advertise is any indication, absolutely not. One of the worst pizzas I’ve ever had, and that includes public school pizza where the high school would make the pizza, then drive them to the middle school where the lunch ladies would then reheat the already cooked, previously frozen pizzas. That pizza is better. I can’t shit on LC for trying something to get back into the spotlight, but I’ve been scorned by them so it will take a lot more than just waving bacon in my face to get me back there.