Usher's New Song Is Available...In Honey Nut Cheerios Boxes...At Walmart

Billboard - A new song by Usher will be the prize at the bottom of select cereal boxes. Starting Tuesday, a exclusive single will be available for download with specially-marked Honey Nut Cheerios packages purchased at Walmart stores across the country. The track is called “Clueless” and comes amidst a prolonged wait for the singer’s new album, UR. The promotion follows a commercial released in August that features Usher’s “She Came To Give It To You.” That clip shows Usher practicing his dance moves when the cereal’s mascot, Buzz The Bee, joins him to discuss the healthy benefits of Honey Nut Cheerios via dance moves.

I’m so confused…is Usher not cool anymore? I always thought Usher was the coolest guy out there. He was always dancing and singing catchy tunes with his abs in everyones face and making every girl in Western civilization get clam chowder pants. And now his songs are in boxes of Cheerios at Walmart? What gives? Does Ursher not have street cred anymore? Does he live at home with both parents and do his parents have a real good marriage? This is so disappointing. I’m sure he’s profiting about 100 billion dollars off of this, but come on. You wouldn’t see guys like Jay Z, Kendrick Lamar, or Solider Boy do a stunt like this.