The Chiefs Released A Tweet Thread Of Their Opponents As Different Loafs Of Sourdough Bread And NFL Twitter Lost Its Mind Over It
As many NFL fans know, for the social media team of any NFL team, the schedule release is one of the biggest weeks of the year, and many social media teams will put blood, sweat, and tears into their schedule releases.
Wellllllllll, not everyone.
The Kansas City Chiefs decided to showcase their 2026 opponents as different loaves of sourdough bread. It's not good, I will say that.
I don't know what the fuck went through the social team's mind thinking this was a good idea. When I saw this, I had no idea who it was supposed to be. Turns out that picture represents the Seattle Seahawks.
What has come out of this is that some people at Barstool either love this idea or hate it.
Mark Titus think this is so bad that it is good and he also understands the language of sourdough bread.
Safe to say Chuck hates this and is dumbfounded on this post.

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I'm not going to lie, I've gone on social media and complained a lot, and I'm trying to change, but this shit is just stupid. You have some of the most talented graphic designers and video editors in the world, and this is what we come up with.
Supposedly, Taylor Swift loves to make sourdough bread, and that could be an Easter egg in this, but I don't care. One guy even went and found out who is on the social media team for the Chiefs and is asking for someone to be held accountable…
I mean, even Eric Stonestreet is asking for this to never happen again and even went on to say the Chargers social team can do ours next year.
All I'm going to say is if this schedule release graphic or video isn't one of the coolest pieces of content I've consumed or doesn't have me dying laughing, then this is just embarrassing. Don't do this ever again.