Jerry Thornton

The WNBA is Employing a Bold, Innovative New Marketing Strategy: "Sex Sells"

Briefly, let me tell you about a great American success story. It's an underdog story about a little free, Boston newspaper. It was staffed by its founder and three other guys writing 1,000-word articles twice a month, focused on sports, lifestyle, and humor for no money. This paper gained a small b

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The WNBA is Employing a Bold, Innovative New Marketing Strategy: "Sex Sells"

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