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Canadian Ad Execs Are Fucking Geniuses

I would hate to be in charge of a marketing division in this day and age… You can't do a fucking thing without ultimately pissing off some group of people.

The easiest example is the billions Bud Light lost after they got into bed with Dylan Mulvaney… And I don't care how you feel about that situation or the specifics of what went down.  Right or wrong, it happened, and Bud Light paid a price.  And in the wake of that debacle, there is an especially keen eye on other alcohol brands and who they choose to represent their product.

In steps Molson.

Giphy Images.

I had no idea today is National Women's Day… Happy Day, ladies… 

To celebrate the occasion, Molson, "the official beer of hockey," announced its upcoming multi-year partnership with the Professional Women's Hockey League (PWHL).  

As far as women's hockey goes, I only follow Mikayla Demaiter… 

So I know very little about the PWHL.  Perhaps it is wildly popular and well-attended, but, more likely, it's the WNBA on skates.  Either way, one of the sticky wickets involved with women playing hockey is menstrual blood on the ice the fact that the players' long hair often covers their names on the backs of their jerseys.

To solve this dilemma, Molson has concocted the brilliant plan to put their brand's name at the top of the jerseys and then place the players' names below the numbers, where (much like my head) being covered by hair is no longer an issue.

They named it the SEE MY NAME campaign and the tagline is- "We covered our name so hers can be seen."

Embedding this video involved a couple of hurdles… Understandably, I had to attest that I am over 21, but then I also had to acknowledge the content might be offensive to some.  However, after watching the commercial, I think it's bulletproof from any potential complaints, and I tip my cap to the people at Molson who made lemonade in an environment that only hands you lemons.

Take a report.

-Large