Shaq Has Been Named The New President Of Reebok Basketball, With Allen Iverson Signing On As VP
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As someone that got a business degree in marketing and management from THE Siena College, I have no choice but to give this move a perfect 5 Balls. I also don't have the foggiest idea what a President does, whether it's the President of Basketball or the President of a country, let alone what a Vice President does. Hence why I am just a mere smug blogger
However, I also didn't know Reebok was even still alive let alone still had a basketball division. So I am going to say that naming two of the coolest basketball players ever and having a bunch of sites write/tweet about the hiring is an absolute home run for a brand that has been getting its lunch eaten by Nike, Under Armor, Adidas, and probably every other basketball company except for Big Baller Brand.
Sorry Lavar.
I don't imagine Shaq and A.I. are going to be running meetings and saying they will circle back in a month (or whatever the hot corporate buzzwords are in 2023 since I've luckily been out of the cubes for more than a decade). But I do think it would be INCREDIBLE if Shaq was figuratively dunking on the people in finance for their shitty forecast charts while A.I. stepped over the marketing department for their lack of any interesting ad campaigns over the years like they were Ty Lue in the NBA Finals.
Again, I didn't know Reebok was even in business before seeing this story and the only athlete I see listed on their site is Justin Fields, who based on the blogs I've seen on Barstool hasn't even won over Bears fans yet. Nonetheless, I'll be rooting for The Diesel and The Answer to get Reebok at least to the point people know they are a living company if not to the point they are at least on Nike's radar once again.
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Also I don't think this falls under the jurisdiction of President Shaq or Vice President Iverson, but Reebok needs to bring back Terry Tate commercials ASAP since they are the best thing Reebok has done since inventing The Pump. Maybe JJ Watt can do that when he is named President of Reebok Football.