The Bud Light VP Behind The Dylan Mulvaney Ad Campaign Said She Wants To Replace "Out Of Touch, Fratty Branding" With Inclusivity

Source - Bud Light's vice president said she wanted to update its 'fratty' branding with 'inclusivity' days before Dylan Mulvaney's partnership was unveiled. Alissa Heinerscheid spoke on a business podcast on March 30 to claim that the Anheuser-Busch beer had been 'in decline for a really long time'

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The Bud Light VP Behind The Dylan Mulvaney Ad Campaign Said She Wants To Replace "Out Of Touch, Fratty Branding" With Inclusivity

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