The Pac-12 Had To Deny A Report It's Negotiating With ION Television Because Literally Nobody Wants To Broadcast Its Games

In the wake of the SEC and Big Ten cashing in huge paydays for their most recent media rights deals, it's time for the Pac-12 to hopefully strike it rich with a new media partner. Just one problem: nobody wants to put the league's games on television.
On Friday, a report emerged that the Pac-12 was negotiating with some channel called ION. That's right, folks, you could possibly soon catch Arizona State-Oregon State followed by a six-hour Hawaii Five-O marathon all in one place.
Brett McMurphy's report wasn't out for very long before Stewart Mandel refuted it, but the initial scoop had to come from somewhere. If I were to make a purely speculative guess, I would say someone from the Pac-12 office saw the predictable response a Power Five conference potentially putting its games on ION received once it was leaked and scrambled to tell a different reporter there is no truth to that whatsoever. The damage was already done, though.
The other reported leader for the Pac-12 is Apple TV and is that any better? I checked and I apparently have ION on YouTube TV, so it seems you'd be better off hoping some people stumble across your games flipping channels than putting them on a streaming service.
Whoever ends up being the lucky bidder for Pac-12 football and basketball, though, it doesn't seem like they'll have to pay too much.