It Is So God Damn Stupid They Release All The "Super Bowl Commercials" The Week Before The Super Bowl
Popcorners just dropped this Breaking Bad-themed Super Bowl ad featuring the return of Bryan Cranston and Aaron Paul as Walter White and Jesse Pinkman, as well as Raymond Cruz as Tuco Salamanca - and to be honest, it's a pretty great commercial. Bryan Cranston's head looks a few sizes too big like it did in 'El Camino' thanks to the bald cap he's wearing, but I wouldn't expect the guy to shave his head bald for a damn Popcorners commercial, so I guess that's fine.
Plus, they toss the Heisenberg cap on real quick to cover it up....
Can I tell you what really grinds my gears about this ad, though?
I HATE the fact that this so-called "Super Bowl" commercial was released a week before the actual Super Bowl.
It's not just this one, either!
Over the last few years, this has become the norm for big brands that spend huge on these Super Bowl commercials. They'll milk the whole week out of whatever celebrity they had come in and make a big cameo for them….
Take the above videos for example - nobody loves Dave Grohl more than I do, but do we really need THREE separate teasers for Grohl's Crown Royal Super Bowl ad? I mean - that shit is ridiculous, is it not?! They made three trailers for a commercial!
On top of that, we practically know every single movie trailer we're gonna see before we see 'em….
….and I just hate that! There used to be a yearly water-cooler discussion around who had the best Super Bowl commercial/trailer, and if we've seen 'em all the week before the "big game" - that discussion is ruined!
Personally, I like my Super Bowl commercials like I like my Royal Rumbles - the more surprises, the better. I don't wanna know who is making cameos in what, who is reprising a famous role of theirs for a chip company, which movie is dropping a sick new teaser, or which dog commercial will make me cry ahead of time. If you've got no emotional investment in the game, that's half the fun of the Super Bowl - is it not?!
Remember when they surprise-announced a new Cloverfield movie dropping on Netflix as soon as the game ended a few years ago?! That movie wound up being atrocious but the release was ELECTRIC - all because nobody knew it was happening!
I want more of that, and less teasing your teasers for a teaser for a commercial.
Bring back the surprises - SOMEBODY. I'm begging you.