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The Citrus Bowl Opened With A 6-Foot Cheez-It Unveiling Because Bowl Season Fucking Rules

I really don't care even a little bit what happens in the Cheez-It Citrus Bowl between the white lines. LSU and Purdue could go into overtime scoreless and this would still be one of the best games of bowl season.

I want every bowl game other than the Barstool Sports Arizona Bowl sponsored by Cheez-It. Tell ReliaQuest, Hometown Lenders and SRS Distribution — all real bowl sponsors — to hit the road and just strike one big deal with Cheez-It to make every game a competition to see who woke up feeling the cheesiest. Having just the Cheez-It Bowl and Cheez-It Citrus Bowl simply leaves me wanting more.

Long live Prince Cheddward and the beautiful chaos of bowl season.