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Hendon Hooker And French's Mustard Have Come Together To Form The Best NIL Partnership In College Football

A year ago, Tennessee fans were throwing mustard bottles onto Shields-Watkins Field after several terrible calls against Ole Miss. Now, the No. 1 Vols are 8-0 and quarterback Hendon Hooker has an NIL deal with Vol fan favorite French's. How far we've all come.

Hendon got a pretty sick pair of shoes and will represent French's in posts across his social media accounts. There's seemingly no better spokesperson for the brand, as French's has been a confirmed Vol For Life for quite some time now.

While I would have much rather had Tennessee beat Ole Miss last season, the confluence of events that night seems to have created a beautiful friendship between Vol Nation and French's. I pledge my undying mustard allegiance to the brand that rides with the Vols.