For some quick context, during Wawa's annual Hoagiefest this past summer (which ran from June 20 to July 31) Kyle Schwarber was on an absolute tear. He was a home run machine. And midway through, the fellas running the Barstool Philly account took notice. Hoagiefest = Homers?? Coincidence? They thought no.
Hoagiefest ended, and a few months later playoffs started and Schwarber went into a little slump and couldn't hit the ball. Some are suspecting he was injured. This was bad. We needed good juju. Cue the Barstool Philly guys again who put 2 and 2 together.
They re-compiled his HR numbers to account for all of Hoagiefest and then sent a request into the Twitterspehere that Wawa open Hoagiefest back up for good luck.
Last night Wawa took note of the Tweet and at 7:35PM
Hoagiefest Swharberfest was back on:
Lo & behold, less than 3 hours after Wawa dropped prices on their delicious hoagies, Schwarber dropped a 488ft bomb into the upper deck of Petco Park.
Barstool Philly was quick to update the stats:
And now everyone Wawa adjacent is reaping all the benefits (discounts). Even better, "in honor of 'Schwarberfest' and the Phillies success, Wawa made a $25,000 contribution to Philabundance". They help feed over 100K people in the Philly area.
I asked the Barstool Philly guys if they thought Wawa would respond or actually do anything when they first started this whole thing & they said they weren't expecting anything at all, so I have to agree with Michael here when I say "bravo" to them. Shoutout Derek Shuman & Kyle Carney who've done an awesome job on that account.
Now if you'll excuse me, I'm off to get my $6 classic chicken salad hoagie with American cheese, shredded lettuce, bacon, pickles, salt, pepper, honey mustard, oil & vinegar.