This is one of those times that I wish relegation existed in the NFL. If you're a complete joke on the field and you habitually can't compete then it doesn't matter if you're in a big market...you're fucked. Instead the Bears get to sit back, be terrible for 80% of the time for 50 or so years and still rake in cash. Pretty decent ROI for Papa Bear Halas. He paid a hundred bucks for the franchise back in 1920. Now his heirs are set to cash in for billions should they ever decide to cash in.
Now, if you're wondering how a team that gets seemingly worse year over year can see their franchise value go up by 42%...that's how much you get for telling the mayor and the city to fuck off and you're building your own stadium in Arlington Heights. That's it. That is the total. A 42% increase based on the speculation of a new stadium that will be owned and operated by professional business people instead of a City of Chicago parks department.
The Bears are positioned for a future relocation from downtown Chicago to the suburb of Arlington Heights in order to build a new "world-class" stadium. "The only potential project the Chicago Bears are exploring for a new stadium development is Arlington Park
Now, I won't sit here and say that the Forbes franchise valuations are iron clad or accurate, but they're probably directionally correct and if the Bears were to sell in the future when Virginia passes then the family will be in great shape to recoup that $100 her dad invested in the team back in 1920, the last time the Bears were good.