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A Texas A&M Coach Is Caught on Camera Telling Recruits the Quiet Part of NIL Out Loud

A clip — from a Texas fan account, it feels important to note — is making the rounds on Twitter this morning in which a Texas A&M coach tells a group of recruits, "Y'all are getting a lot of money from the people behind these suites," while touring Kyle Field. People are losing their minds over it.

Did he say something illegal or against NCAA rules? Probably not, as long as Texas law allows the school to be involved in NIL discussions. And he can just say he was referencing the opportunities current student-athletes have received after they got on campus and definitely not any sort of inducement related to signing a letter of intent to play at Texas A&M.

But as I said when the whole Jimbo Fisher-Nick Saban saga went down, I don't understand why we're still acting like this is some sort of taboo subject. Your favorite school — if it's serious about winning — is paying players to go there. Texas A&M just happens to be one of the handful of schools doing it better than most others right now. Sure, they're probably trying to avoid videos like this and make sure they're following the letter of the law, but NIL deals are only going to get bigger and better as time goes on.

If Aggie fans were looking for comments about their supposed $30 million recruiting class and the way they're throwing bags around to die down, however, this probably won't help.