Oddly soothing! There is simply no other way to describe how absolutely phenomenal the feeling of dying your hair is. There's a wee bit of a sting, but it mostly feels you're jumping in a perfectly cold pool after running around on a track for hours on end in the blistering Sun. Just refreshing as all hell. An experience I suggest to all. Not to mention I was oddly surprised with how that blonde hair actually looked. My personal jury's still out on the pink, but the blonde absolutely fucked to the point where I'm remotely considering going blonde for the Summer. Time will tell though.