Source - The NELK Boys are a YouTube collective with over seven million followers who made a name for themselves through their wild content, in which they do anything from pulling pranks on strangers to partying.
Fans of the crew were delighted when on January 17 they announced that they would be taking a step into the NFT game like other popular influencers such as Logan Paul.
The Discord server for the collection gained 121,000 members in about 12 hours, so it was clear from the get-go that these NFTs were going to be in high demand.
They launched on January 19, with the Full Send NFT available for mint for 0.75 ETH, which was roughly $2300 at the time of launch.
The collection sold out within minutes due to the incredibly high demand, and with 10,000 Full Send Metacards available, they will have sold for approximately $23m total value.
Am I crazy or do I just not get it? I mean, I get it. It just blows my mind. These guys basically sold an idea for $23 MILLION. They got 10,000 idiots to spend $2300 a pop to gain early entry to a virtual space that doesn't exist yet. But trust them, it will! According to them they're going to be the biggest brand in the Metaverse. One with virtual stores, virtual apparel, and virtual events. All of which cost next to nothing to produce and a fortune to buy. Some call it a con, I call it genius.
Here's the moment they sold out their "inventory" of NFTs...
I love how instead of taking a second to enjoy it they all immediately got out their phones and started filming. Maybe I'm old, but if I just made $23 million in ten minutes for doing nothing I'd soak it in. Oh well.
The question now is whether or not the NELK boys will follow through on their promise...not that it matters. They're not legally obligated to do anything. All they did was post a video of an idea and people bought in. They essentially got their followers to invest in the vaguest business plan of all time. One that I'm convinced no one actually understands. But hey, credit to them. They are the poster children for monetizing social media and they just took it to the next level. Don't hate the player, hate the game. Have a great Sunday.