Last night during the Bears Rams game Geico dropped this masterpiece in our eyeballs and I couldn't have been happier.
Instantly brightened my spirits.
This commercial hasn't ran in a while so it was a great surprise and sight for sore eyes after watching a day full of garbage commercials anytime you drifted away from the Red Zone channel.
I think, no, I know, I speak for everybody when I say that this commercial will never get old.
Geico we are begging you, imploring you even, do not take this out of your rotation.
You have a lot of garbage commercials, as do your insurance company competitors. But when you had one of your marketing wiz's dream up reuniting Cecil Glenn aka "DC the Brain Supreme" and Steve Gibson aka "Steve Rolln" of Tag Team, you hit fuckin paydirt.
Taking this gem
and repurposing it for a car insurance brand is no easy feat. But you guys did it.
It is 29 seconds of advertising perfection.
It's universally loved, so don't stop giving it to us.
Like Blue Oyster Cult, don't fix what's not broken. If we need more cowbell then God damn it give us more cowbell.
Keep it coming Geico.
p.s. - I get asked a lot about how "Whoomp There It Is" became the Cubs home run song so here's a good way to tie it in.
Back in 2015 when I first started and Wrigley got the big video and sound upgrade, Budweiser was still doing their summer promotion series that revolved around "Summer In The Bleachers" and themed giveaways. Like these sick neon hats.
It was awesome. Especially 90's day.
It was a gorgeous summer Friday afternoon and the Cubs were flying on a winning streak.
We went through the lineup and redid everybody's walk-up songs so that they were 90's songs. Some of the guys sent in their own requests, some left it up to me. Inning break songs would be left over 90's jams the players didn't pick, as well as pump up songs, and of course home run songs.
For home run songs I decided to rotate "Whoomp There It Is" and "Boom Boom Boom" by The Outhere Brothers.
I heard this song at the 1999 All-Star Game Home Run Derby at Fenway and it was burned into my brain. The DJ only played this every time somebody went yard, and in the height of the steroid era, with the green monster, it sounded like this song was on a constant loop.
That day the Cubs hit the piss out the ball. I think they went deep 6 times.
Each of the 3 times I played "Whoomp There It Is" it went the fuck off. You could tell the crowd absolutely loved it. And the players did too.
So much so that after the game, the young phenom Kris Bryant reached out and requested that we make it the permanent home run celebration song.
Kind of impossible to say no to that man so it stuck. And the rest was history.
p.p.s. - I miss you Kris. We all do. What we had was real. And they can't ever take that away from us.
p.p.p.s. - Does anybody else ever think, every time they see one of the hundred car insurance commercials we see a day, that if car insurance companies really wanted to show us how much money they can save us, they would stop spending hundreds of millions of dollars on ad campaigns, and direct that budget towards cutting premiums? Wouldn't that blow people's minds way more than drowning each other out with non-stop commercials all claiming the same thing? (Except for "Scoop There It Is" of course.)