Spoiler Alert: It'll be nothing because...the Leafs
Here. We. Gooooooo
I feel like the NHL is going to start doing this cool new idea where they market their sport to the fans. More access to personalities(which are the best in sports). New media, new mediums, and hopefully new fans. And this show absolutely has the power to create new fans. It's how I personally decided to become a Leeds fan. I had no real connection to the team, but I fell in love with their story and tradition after watching the Amazon Prime documentary about them. Maybe this show can reach non-traditional hockey fans in a way that makes them care. The NHL has been devoid of content like this ever since HBO dropped "24/7: Road To The Winter Classic". The NHL put the series on Epix, but that is kind of like leaving ESPN for something called the Outdoor Life Network.
If you are keeping track at home the NHL will have games on ESPN, ESPN 2, ABC, TNT, TBS, NHL Network, HBO Max, Hulu, and ESPN+. The number of eyeballs and talent coming to the NHL this season will be unprecedented in the league's history. There's never been a better time to be a hockey fan and I can't wait to get it started.