The NHL Sold The Naming Rights To The Divisions. I Love It.

I'm going to assume that you guys have been around long enough and already know how this works. The NHL does *literally anything* and hockey purists lose their god damn minds. It doesn't matter what they do or what they change, hockey Twitter gets up in arms about it and throws a hissy fit. You would think they would be self-aware by now, but nope, if there is something to whine about, NHL Twitter will do it.

And this year is a two-fer. It started with ads on helmets

And now they have expanded to selling the names of the divisions.

And I'm not going to bother wasting time copying and pasting the hundreds of whiney replies, and instead I'll quote the late great Jay Culter and say "Whoooooooooo caresssssssssss?". Do we really care about DIVISION NAMES???? The NHL lost about a trillion dollars (give or take) last year in the pandemic and we want to claim the NHL has "sold out" because Honda now is the presenting sponsor of the West Division? Is that really something that will keep you up at night? 

In fact, I want MORE corporate sponsorships. You know what I think is one of the best names in sports? The New York Red Bulls. Every European league's jerseys, regardless of sport, is plastered with ads. Nobody cares. Nobody takes notice. It all just blends in at some point. The entire world is one big planet of ad-execs thirsty for more ad revenue, and then we die. If tomorrow I woke up and my favorite team became the Chevy presents the Washington Capitals brought to you by Penn National Gaming, I'll still root for them as long as Ovi is firing 100 MPH slappers from the circle.