I'm not the biggest NCAA guy in the world. I don't think anyone is the biggest NCAA guy in the world. However, the NCAA appears to be making some things right in their world. One of those advances is the approving of giving their athletes Name, Image, and Likeness rights.
Outside of this being big for players across all NCAA sports being able to profit off of their name, this will be big for certain programs who can elevate players.
One of those who may benefit from this is USC.
SOURCE-The Trojans on Thursday announced the official unveiling of their NIL program — The BLVD — with a 3-minute hype video produced in concert with the Dallas-based agency J1S Creative.
The video above features QB Kedon Slovis, WR Amron St. Brown, USC song girls and three influencers:
Chloe Tess Miller:
Sydnee and Presley were USC students and Chloe is a current USC student.
LA is the land of TikTok stardom now. Kids in high school look at LA as the glory land. If USC can tap into that and land the next wave of "TikTok athletes," it will be massive for them. I could envision them becoming the TikTok school. If I were the AD of USC, I'd tell the USC Song Girls to focus on getting big on TikTok. Who knows, maybe they could build multiple houses for athletes that are laid out like those of TikTok stars. This is bigger than just football and basketball but will all relate back to them. If the entire program is bought in on this, basketball and football will only continue to do well.
It's not that hard to sell a 5-star recruit on USC as is, but now with a Hollywood style NIL program, USC may be ready to take over. Just something to keep an eye on over the next few years.