KFC- Our It’s Finger Lickin’ Good slogan has been around for 64 years, which is impressive for a brand in this day and age. We’re firm believers that there’s one simple reason it’s become so famous: because it’s true.
Our chicken is, quite simply, Finger Lickin’ Good. Whether it’s the perfectly cooked chicken on the bone, or the secret recipe of 11 herbs and spices, we’ll never know. But the idea of even one little bit going to waste is no joke.
Think we can all agree, this year has been like no other and, right now, our slogan doesn’t feel quite right.
So, for that reason, we’ll be pressing pause on using it in our advertising, for a little while.
“We find ourselves in a unique situation—having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.” said Catherine Tan-Gillespie, global chief marketing officer at KFC.
In all seriousness though, whilst we’re taking a moment to have a little fun, rest assured we’re still going to be providing Finger Lickin’ Good chicken and a responsible experience for our amazing team members and guests around the world.
And for all those fans, don’t worry - the slogan will be back. Just when the time is right.
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This may surprise some people that have seen the sheer enormity of me, but I cannot cosign this catchphrase being deep fried into oblivion as one of the few things good things COVID has led to as there are only a couple of times I think it is acceptable to lick fingers.
1. The throes of passion
2. When you are out of Dunkaroos cookies but still have some frosting left (Licking frosting directly out of the container is an acceptable alternative if you are either alone or your Self Respect Meter is on E).
Annnnnnnnd that's about it. If you are under 10, I suppose licking your comically cartoon orange fingies after a bag of cheese doodles is acceptable. However, if you lick your cheese, and likely germ ridden, fingers until they are a muddled mess that still has a hint of orange once you hit double digits in years, you are a child in my eyes, which is saying something considering I blog boob and fart jokes all day.
Despite having a weird slogan for years, a mascot I can't believe has survived cancel culture this long, and finishing their press release with that hardo "-End-", I will give KFC credit for one thing: Blurring out both Finger AND Lickin' in that ad. Because something tells me the internet would have had an absolute field day meme'ing the shit out of everything and anything in that 30 second snippet clearly designed to get the attention of aggregator blogs just like this one.
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