Diddy Made A Cologne Commercial That's Great If You Like Titties But Also Watching Diddy Have Sex

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Style.com – How did you develop the concept for the video?

The concept for the video represents one of the things that 3 a.m. is for me. It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.

The last scene with you and Cassie is really steamy—what kind of reaction do you think you’re going to get from it?

I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful. That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy.

Don’t get me wrong at all, I’m not mad at anything about the commercial itself. It’s a perfectly finely produced ad that I presume makes me want a life of tuxedos, getting slapped in the face, then fucking girls who just slapped me in the face. But what gets me is just the audacity of fame-kind-of-falling-off-a-cliff Diddy thinking, “You know what’s the best way to sell my new brand? Me fucking hot bitches.” It’s the kind of thing you or I would never think of. We’d just hire some models, trust people whose jobs it is to advertise products to make money, and then go live our lives. But not Diddy. Just has himself as the star with his 45-year-old Dadbod built on a legacy of shiny suits and profiting off deceased friends humping his chick who wouldn’t touch him in a million years if he were Sean From Marketing at Arista Records. As dumb and unappealing of a move it is, deep down I think we all wish we could live a life that awesomely delusional.

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For the record Diddy going missionary in a video he directed has to be an upset of the century. Based on bagging early J. Lo alone I’d assume he has a lifetime membership to the Hit It From Behind Club. Or maybe you just become a missionary guy after reaching that apex?