CEO Bob Chepak said it was important to find new avenues of distribution during the pandemic and that “in the U.S., Canada, New Zealand, and number of countries, we will be offering on Disney+, the epic Mulan on a premiere access beginning Sept. 4, with the price point being $29.99 in the U.S.”
This was bound to happen sooner or later with some of these projects. No matter what way you spin it, it seems like one of the last industries to return to a sense of "normalcy" will be movie theaters. If they even exist anymore by the time this is all over, that is. So for movie studios, they need a way to make some goddamn money with the nuclear arsenal of blockbusters they've been stockpiling. Another thing worth noting form the statement is this:
Chepak added during a round of questioning with financial analysts, “We’re pleased to bring Mulan to a consumer base that’s been waiting for it as we’ve had to move our (release) dates several times…We’re looking at Mulan as a one-off as opposed trying to say that there’s a new business windowing model.”
I don't really buy that, but they're obviously going to use this movie as a barometer for the future. Plenty of movies meant for theaters have been switching to VOD, but this will be the first true blockbuster to try it. If I had to guess, they'll just store whatever the VOD build is and probably dump some other stuff (C'mon NEW MUTANTS!) on there at another time.
Some of you may be skeptical of this as well because of star Liu Yifei and her "support" of the Hong Kong Police and their brutality during the protests last year. I'd recommend you read this article and come to your own conclusions on it.