Source - The candy that's known for its iconic rainbow is ditching their colorful symbol for Pride Month to celebrate and support the LGBTQ+ community.
Skittles are going colorless with both their packaging and their product for all of June, saying "only #OneRainbow matters."
Gray limited-edition "Pride Pack" candy bags will hit the shelves of CVS and select Walmart stores next week until the end of June.
This isn't the first time the gray candies are being sold in stores. The brand released these packs in Canada, Germany, and the United Kingdom in previous years.
For the US launch, the brand partnered with LGBTQ+ advocacy group GLAAD, and for every pack of gray skittles sold $1 will be donated to the group up to $100,000.
Ummm, what? "Only #OneRainbow matters?" I kinda get it, but at the same time I have no idea what they're talking about. I guess they're saying that we're all the same? And that the Skittles represent people so by getting rid of the colors they're getting rid of our differences? Did I get that right? I don't know. All I know is that it feels like a reach. Don't get me wrong...it's great that they're donating money...but it still feels like a reach.
Here's what the president of GLAAD had to say about the new rainbow-less Skittles:
"This Pride month, Skittles is removing its rainbow, but replacing it with much-needed conversations about the LGBTQ+ community and a visible stand of solidarity," GLAAD President and CEO Sarah Kate Ellis said in a release.
Where those conversations are taking place and what they'll be about has yet to be seen.
A Skittles rep (lol) also weighed in:
"While Pride month certainly looks different this year, Skittles is passionate about showing its support for the LGBTQ+ community," Hank Izzo, vice president of marketing, Mars Wrigley US, said in a release. "We believe that giving up our rainbow means so much more than just removing the colors from our Skittles packs and we're excited to do our part in making a difference for the LGBTQ+ community through our partnership with GLAAD, not only in June, but all year long."
Again, I have no idea what any of that means or how it will materialize, but that's what happens during pride month. Companies try to get as many DINK dollars (double income no kids) as humanly possible. I'm not mad about it, that's just the way it is. It's a great PR look and an easy way for companies to make money during pride. So good on you, Skittles. You were an earlier adaptor this year. I still won't be buying any gray ones though, they look gross. Bring back the rainbow.