I feel bad for our country but this is tremendous content.
Sapphire is a legendary spot in NYC and this video shows you why. You've gotta get people through the front door and during the times of the Coronavirus, your marketing needs to be creative. If we are being honest, stuff like this should really be taught in marketing classes across the country.
I assume Sapphire is shut down after the recent news of NYC pretty much shutting down, but that doesn't mean they won't be ready to roll once the doors open up again.
Tough times never last. Tough people do.