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LeBron Allegedly Stole 'More Than an Athlete' from a Youth Group and They're Suing His Ass for $33 Million

Source - A youth org. claims LeBron James straight-up jacked their "More Than An Athlete" slogan for his Uninterrupted brand ... and now they want more than $33 MIL to make things right!

Game Plan -- a Maryland based nonprofit, which guides young athletes to achieve professional success in an out of sports -- claims they've been using the slogan "I Am More Than an Athlete" since 2016 and they obtained the trademark in 2018.

The problem ... Game Plan is convinced LeBron James saw Game Plan staffers wearing "More Than An Athlete" shirts at a Cleveland Cavaliers vs. Washington Wizards game in 2017 and stole it for his Uninterrupted brand. In fact, the staffers even posed for a pic that day with Wizards star John Wall.

Game Plan says in their lawsuit ... "The attendance at the game gave Game Plan tremendous exposure, as it was able to gain attention from John Wall in front of his peers including the (arguably) most famous athlete in the world, as a member of the Cleveland Cavaliers, at the time, LeBron James." 

In court docs filed by Game Plan, they claim Bron loved the phrase so much, he began using it in 2018 as a response to the infamous Laura Ingraham "Shut Up and Dribble" incident. ...

Since then, Game Plan says LeBron and Uninterrupted have monetized the hell out of the slogan -- striking deals to use "I Am More Than An Athlete" with Nike, ESPN and the NBA2K video game.

This is sad. Just sad. It reminds me of an old Bob Dylan line, "Steal a little and they throw you in jail. Steal a lot and they make you king." Or, in this case, King James.

Imagine the disappointment in these kids at Game Plan when they found out LeBron was making millions off of their copyright protected intellectual property? They were inspired to come up with this slogan to inspire others. Took the time to get it trademarked to protect their rights to it. Printed up the shirts. Got John Wall to pose with them. Little did they know it would be their undoing. They picked the wrong game to wear them to. Featuring the wrong athlete who sees a thing that belongs to someone else and believes it is his to do with whatever he feels like. Sell it to Nike, ESPN and Sega like he came up with it, then go home and sleep like a baby on the pile of cash he made off of it, without a care in the world. Not owing anybody anything. Nice role modeling, LeBron.

Of course LeBron's lawyers are arguing in court that he didn't steal it. What their case is, the judge and God only know. The slogan is copyrighted or it is not. Maybe they're simply arguing he's LeBron James and he can do whatever the hell he wants with impunity. That the rules the rest of us live under don't apply to him. 

So here's rooting for Game Plan to win and prove that life is not the NBA. That the rules apply to everyone. Because if LeBron isn't stopped here, he'll just be emboldened to steal whatever he wants. We'll have him making comic books about a teenager in a blue and red suit who can climb walls and shoot webs out of his wrists. Making movies about an island where scientists clone dinosaurs and they run around eating people. A TV show about a high school chemistry teacher with cancer who starts making Grade-A meth. A theme album about a band from a club run by a sergeant named Pepper. There'll be no end to it. 

In that spirit, let me offer a compromise. LeBron pays Game Plan what he owes them. Then he can start marketing a new slogan: "I Am More Than an Athlete; I Am an Intellectual Property Thief."