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Giorgio Armani Will Donate Clean Water For A Day To Children In Need If You Can Stay Off Your Smartphone For 10 Mins

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Tree Hugger – As part of the UNICEF Tap Project, people are being challenged to give up something they take for granted, their cellphones, in order to help supply something that’s not taken lightly in many parts of the world, which is access to clean drinking water. If you can put down your phone for just 10 minutes and leave it untouched the whole time (I know, it’s rough), Giorgio Armani, the current sponsor of the Tap Project, will donate enough money to pay for a day’s worth of safe water for a child in need. “UNICEF Tap Project is working to help the 768 million people around the world without access to clean water. This year you can help by taking a challenge to give up access to something far less vital than water–your cell phone. For every 10 minutes you don’t touch your phone, our sponsor can provide one day of clean water for a child in need.” Ready to begin? All you have to do is use your phone to navigate to the UNICEF Tap Project, follow the prompts, and then set your phone down and do something else constructive for just 10 minutes. The site accesses the accelerometer in your phone to determine if you’re actually leaving it alone for the whole time, and if you move the phone, it asks you to put it down to continue. While you’re waiting to get back onto Instagram or Facebook, a timer is displayed on the mobile site, along with a series of water messages and comparisons that put things in perspective for those of us who’ve got no problem with getting clean drinking water every day of the week.

10 minutes? Ten? 600 seconds? Thanks, but no thanks, Armani. Looks like those kids are drinking muddy water for dinner again. I’d rather drink dirty water than sit there torturing myself. And I’m not talking just dirty river water or whatever. I’m talking like dirty water from the bottom of a dirty water hot dog cart. That greasy technicolor hot dog runoff water. Because sitting around doing nothing now is absolutely excruciating. Like taking a shit without your cell phone now? Straight up painful. Commuting on the bus or the subway without your iPhone? Easily feels about twice as long. I don’t even like conversing with real people anymore. Like blah blah blah telling me this story about your girlfriend or boyfriend and yadda yadda yadda about work – you do realize I can hop on about a million different sites or apps right now and find much more entertaining, interesting shit than you’re babbling about? Sorry you think you’re interesting and sorry to the thirsty kids in Africa but Jose Canseco is going on one of his Twitter benders right now and it’s cant miss action.