This is just so brutally honest from East Tennessee State. They played Kansas close even! But Udoka Azubuike dropped 21 points in just 29 minutes in what was a very Udoka-type game. He was 10-for-13 from the field, didn't touch the ball outside of the paint and shot 25% from the free throw line. All very much on par for what he does.
This is just the reaction though of a mid-major, no matter how good the program is. You don't get guys like Udoka Azubuike to East Tennessee State. You typically get the fun guard that lights up the NCAA Tournament dropping 30 as a 13 seed. They don't know what it's like to guard a dude that's listed at 7'0", 270 pounds and looks damn near every bit of it.
It's what makes college basketball great. There are just some bluebloods out there and ETSU is not one of them. Therefore they need to go to reporters in order to ask how to get bigger and honestly, I'd like the answer too.