SOURCE – Fans will soon be able to get their hands on Travis Scott-customized boxes of Reese’s Puffs cereal. La Flame is teaming up with General Mills for a special-edition release of the popular cereal, US Magazine reported Monday (June 24).
Travis, who hit up spots all over for his Astroworld: Wish You Were Here Tour last year, shared a preview of the boxes on Instagram over the weekend, though he gave little context. The design, created by Travis himself, features a cactus behind the bowl of cereal—a nod to his Cactus Jack label—and lightning in the background with hand-drawn clouds and stars. The cereal inside will remain unchanged, the publication confirmed.
A pop-up to celebrate the release of the cereal will go down on Tuesday (June 25) during Paris Fashion Week and will be open to the public. Fans who aren’t able to get to Paris will be able to cop them starting this Friday on Travis’ website for $50 a piece.
Lil Durk recently released a cereal of his own as well, though his collab was a completely customized collab complete with his own cereal. Working with Miami-based company SoFlo Snacks, the Chicago rapper did a limited-edition release of a French vanilla-flavored cereal they named DurkiO’s.
Check out La Flame’s custom Reese’s Puffs boxes for yourself below. You can purchase your own box on Travis’ official website.
I don’t think there’s anything on this planet that says you’ve made it more than having your own Reese’s Puffs. I understand that any asshole with a few bucks could make his own cereal but to get a blessing from one of the GOATs in the cereal game, General Mills, you’ve gotta feel a sense of pride like you’ve really done something special with your life. Everyone’s had their own signature t-shirts, we’ve seen a ton of people with their own sneaker, but their own cereal? That’s a rare breed of success. That’s the kind of accolades you get when you drop ‘Sicko Mode’ AKA the fraternity beer shower song of the year for the 2018-2019 school term.
Travis Scott may just be on a straight up heater right now considering he just dropped his own Jordan 1’s too.
I’m still pissed I didn’t go to his Astro World Tour but I did see him headline a festival back in my college days and he tore the house down with Dark Knight Dummo it fucking SLAPPED. He brought some 13 year old kid on stage to turn up with him and then crowd surf and I can still see his little body flying through the sky in my head it was insane. One of those kids that’s already small because they’re young but super small for their age too so he was tiny and caught some serious air. Thinking back on it the kid had serious hops. Wild shit.