Seth Rogen Has Launched His Own Weed Company And He's Going To Make A Trillion Dollars
EW- Seth Rogen is sure to have another hit on his hands… with his newly launched Canadian cannabis company, Houseplant, which will not only sell recreational marijuana products but hopes to educate users as well. Rogen and his filmmaking partner Evan Goldberg — who have become kings of stoner comedy via movies like Pineapple Express — co-founded the company, and on Wednesday Rogen offered a peek on Instagramthis link opens in a new tab, with photos of a warehouse full of weed plants and printed packaging. The Houseplant websitethis link opens in a new tab, which features a retro design inspired by VHS tapes, currently has one weed product for sale, a sativa strain (with indica and hybrid strains coming soon), available in British Columbia only, but says it will expand with legal retailers. The site also says the company aims to educate users “beyond safe and responsible use of cannabis products.”
Well duh. Nothing has ever made more sense than Seth Rogen launching his own weed business and it has finally happened as of yesterday. Obviously Seth knew it too because apparently he started working on the company five years ago with his writing partner Evan Goldberg and it just launched. The business is called Houseplant and the branding is AWESOME. It looks retro and the way they brand the strands of weed is equally as awesome. The whole thing just makes sense and I’m not even kidding when I say Rogen is going to make a trillion dollars off this. There’s a chance he makes more than that. In the same way that Kylie Jenner became a billionaire by selling make up to her young female fans, Seth Rogen is going to do the exact same thing with weed to his stoner fans. It’s about as can’t-miss of an idea as there is.
Weed companies and brands are popping up all over the place as marijuana becomes more and more, for lack of a better term, mainstream but Seth Rogen’s weed company has something the other companies don’t, they have Seth Rogen. That’s a big key when it comes to his weed business making a trillion dollars. With all due respect to Willie Nelson and Snoop Dogg, Seth Rogen is the most famous, most likable and most marketable stoner in the world. Everybody knows him as the goofy stoner with the hilarious laugh and it’s going to help him sell SOOOOOOOOOOOOOOOOOOOOOOOOO much weed. The Housplant site includes videos on different strains, ingesting weed, portion control and rolling joints. The whole thing is just super duper smart and it’s going to be super duper lucrative for Seth Rogen and everyone involved. Good for them.