The First of the Patriots Super Bowl LIII Hype Videos are Here


And so we begin the busy season for the manufacturers of Patriots Hype Videos. If these editing geniuses were in retail, the last week in January would be their Black Friday. If they owned restaurants, it would be their Mother’s Day. If they were florists, their Valentine’s. And if they owned stores that sell crappy, thoughtless, last minute gifts and liquor, it would be their Father’s Day.

As always, let me remind you I take a back seat to no man when it comes to my appreciation for the mashup. I will always favor the hype videos that cleverly combine the Pats with a movie or TV show. It’s just my thing. Starting with:

Star Wars: Revenge of the Sith and Batman Begins:

Dialogue from the movie that redeemed the Star Wars prequel, the music of the movie that redeemed the Batman film franchise and the team that redeemed my lifetime of loving the worst team in all of sports.

Tom Brady: Parabellum

John Wick is the hands-down coolest, most cold-blooded, badass 80s action hero since the action heroes of the actual 80s. And he’s being hunted by every assassin in the world. A perfect comparison to the quarterback who’s piled up an even bigger body count. Tom Brady isn’t the Boogeyman. He’s the man you send to kill the fucking Boogeyman.


You know the punchline is coming. It takes over 2 minutes to get there. And still the payoff totally works.

Darth Brady:

This is the opposite. Short and straight to the point. Just to show they don’t all have to be sprawling epics. Sometimes a one-liner works better than a monologue.

Still Here:

Just to prove they don’t have to be mashups to be appreciated. This is your classic hype video formula. Start with the low point of last year’s Super Bowl, sound of all the doubters and haters, work up to the comebacks, miracle plays, the “I love you” speech from Devin McCourty, “You’re too fucking old!” from Julian Edelman and end with a Brady “Let’s GOOOO!!!” Then throw in Imagine Dragon’s “Can’t Fight the Friction” from Mission: Impossible. Brilliantly done.

Well done so far. We’ve still got five days to go. So keep them coming.