Bring back the WHALE!
I love alliteration. Two Ws in the name…perfect. Play on nostalgia that everyone in the world has for the old Hartford Whalers and that’s another W. Built in goal song with Brass Bonanza…W. The Vancouver Canucks, the team that the league and fans want the new franchise to have a regional rivalry with have a whale in their logo
Well, Whalers kill whales, so that’s a win too. That’s five Ws before you even play a game.
Tweak that logo and you’re ready to go