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Kim Kardashian Makes You Hate Poor People

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TELEGRAPH - Television shows which glamourise fame, luxury, and wealth accumulation such as Made in Chelsea or Keeping Up With The Kardashians, make viewers cold-hearted towards the poor, a new study suggests.

New research from the London School of Economics (LSE) found that even 60 seconds of exposure to materialistic media is enough to significantly increase anti-welfare sentiment.

I’ve said it before but I think Kim Kardashian is one of the most talented women in the world. Becoming that rich and that successful and that famous without having one actual single talent is, in my mind, the most impressive talent someone can have. I mean she literally had a sex tape with a C list R&B singer. That’s what launched her. Since then she’s just…been on TV. Had a nice ass. Had a pretty face. Lived her life with a camera in front of her. Married Kanye. Put her name on some products. It’s actually incredible if you think about it. And now her latest venture?

Making you hate poor people.

For the research 487 adults were shown four adverts for luxury products, four tabloid photos of famous celebrities showing off expensive goods, and four newspaper headlines of rags-to-riches stories.

A control group was exposed to neutral images such as adverts about the London underground, natural scenery and newspaper headlines about dinosaurs.

Both groups were then asked questions that measured, their attitudes towards wealth and success, government benefits, and impoverished people.

Results showed that even a small amount of exposure to materialistic media had a negative impact on both anti-welfare attitudes and support for anti-welfare policies.

Kim Kardashian and her little clan of clones wake up, breathe air, walk around, and go to bed with a camera recording, and in turn, you hate welfare and the poor.  Talk about influential.

Dr Leyva added: “Results suggest that momentary exposure to and regular consumption of materialistic media messages (MMMs) induces stronger materialism and anti-welfare attitudes.

“The Apprentice, Keeping Up With The Kardashians and X-Factor are replete with MMMs that are engineered to absorb audiences into the glamorous world of wealth and celebrities and thus have a strong potential to function as cultivators of materialistic values and attitudes.”

The research was published in the journal Media Psychology.

There’s status, and then there’s “literally altering people’s psychology to make them hate poor people” status.

Kim K the queen.  Hi peasants.

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