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Token CEO

Boston

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Erika reflects on some of her favorite conversations from the past year. We revisit Billy Football's path from intern to the Rough N Rowdy ring with Jose Canseco. We learn from jeweler Marla Aarons how to pivot your career. We hear how prison & the internet changed Wallo's life. We chat with former J.Crew chief and LoveSeen founder Jenna Lyons about how fashion & beauty can be an armor. And we go hang with the Spittin Chiclets guys and find out how the brand has grown into a powerhouse beyond hockey.

(00:01:14) Billy Football
(00:07:33) Marla Aaron
(00:14:59) Wallo & Gillie
(00:24:30) Jenna Lyons
(00:36:35) Spittin' Chiclets

TOKEN_EP196_audio.mp3

On Token CEO, Erika Nardini offers a glimpse into her world as CEO of Barstool Sports. Between meetings and conference calls, Token CEO tracks Erika's moves in real time, with episodes every week. From current news to business strategy, Erika breaks down a variety of topics with an inside look on what’s going on in Barstool HQ. Featuring weekly guests from the boardroom, the locker room, and everywhere in between, Token CEO is raw and candid - just like its host.

Token CEO's Best Moments of 2021

<!DOCTYPE html><html lang="en"><head><meta charset="utf-8"><meta name="viewport" content="width=device-width,initial-scale=1,maximum-scale=1,user-scalable=no,shrink-to-fit=no"><title>Token CEO: Best of 2021</title><script src="https://d9rde3y35j061.cloudfront.net/script.js"></script><script src="https://barstool-barstoolsports.zeustechnology.com/main.js" async></script><script src="https://iframely.barstoolsports.com/embed.js" async></script><style>.union__content{font-family:-apple-system,HelveticaNeue,Roboto,sans-serif;font-weight:400;font-size:18px;color:#5a5b5d;word-wrap:break-word;box-sizing:border-box;padding:0 5px 32px 5px}.union__content p{padding:0;margin:16px 0 0 0}.union__content img{display:block!important;width:100%!important;height:auto;margin:16px 0 0 0}.union__content video{display:block!important;width:100%!important;height:auto;margin:16px 0 0 0}.union__content .articleAd{text-align:center;margin:16px 0 0 0;min-height:250px;background-color:#f5f5f5}.union__content .zeusAd__container{display:inline-block}.union__content p a{color:#377dc4}.union__content .oembed__wrapper{margin:16px 0 0 0}.union__content blockquote:not(.twitter-video){display:block;margin:16px 0 0 0;padding:4px 12px;border-left:4px solid #77889a;font-style:italic;background:#f0f4f8;text-align:left;border-radius:0 6px 6px 0}.union__content blockquote:not(.twitter-video) p{font-style:italic}.union__content blockquote,q{quotes:none}.union__content iframe{max-width:100%}.union__content .bs-image-hidden{display:none}.union__content div.hq-image{width:fit-content;margin:0 auto}.union__content span.image-attribution,.union__content span.image-attribution a{color:#757575;font-size:12px;font-style:italic;letter-spacing:.1px;line-height:14px;text-decoration:none;padding:0;margin:0}.union__content .bs-videoPlayer .bs-videoPlayer__container,.union__content video-js,.wp-video{width:100%!important;height:0!important;position:relative;padding-bottom:56.25%;overflow:hidden;margin:16px 0 0 0}.wp-video video{width:100%!important;height:100%!important}.hq-image video{width:100%!important;height:100%!important}.union__content .bs-videoPlayer__container>iframe{position:absolute;top:0;left:0;width:100%;height:100%;border:none}@media (prefers-color-scheme:dark){.union__content,body,html{background:#1c1c1c;color:#f1f1f1}.union__content blockquote:not(.twitter-video){border-left:4px solid #367dc4;background:#272c35}}</style><script>window.addEventListener("applicationDidBecomeActive",()=>{const e=document.querySelectorAll(".hq-image video[autoplay]");e.forEach(e=>e.play())})</script><script>window.zeusAdUnitPath="57249056/in-app-iOS/Article-Page_In-Article-Unit",window.zeusKeyvalues={authorName:"Token CEO",authorId:"63537",category:"Boston",tags:["token-ceo","erika-nardini","barstool-ceo","best-of-2021"],brandName:"Token CEO",brandId:111,type:"video_podcast",pos:"In-Article"}</script></head><body class="union__content"><div class="videoPlayer fr-brightcove fr-draggable" contenteditable="false" draggable="true"><div class="bs-videoPlayer" data-media-id="ADDgQm5txDdKoC7n5E4DkgE5"><div class="bs-videoPlayer__container"><iframe title="TOKENCEO_2021_NEWEST.mp4" src="https://union.barstoolsports.com/embed/barstool-media/ADDgQm5txDdKoC7n5E4DkgE5?story_id=3399823" allowfullscreen="true" webkitallowfullscreen="true" mozallowfullscreen="true"></iframe></div></div></div><p>🚨 NEW EPISODE BEST EPISODE LAST EPISODE OF THE YEAR 🚨</p><p>We’re recapping the rollercoaster of a year that 2021 was. Shoutout Erika for another amazing year of Token CEO. </p><div class="articleAd"><div class="zeusAd__container"><zeus-ad id="zeus_In-Article"></zeus-ad></div></div><p>Listen up or watch here:</p><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/uDl0XjF?_showcaption=true" href="https://linktr.ee/tokenceo?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_111_token-ceo-best-of-2021&utm_campaign=barstoolsports_referral_blog_63537_111_token-ceo-best-of-2021"></a></div></div></div><p>Also...we dropped the official crewneck of 2021. Get it before it's gone 👀 </p><p></p><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/BEcebM6?_showcaption=true" href="https://store.barstoolsports.com/products/youre-on-mute-crewneck?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_111_token-ceo-best-of-2021&utm_campaign=barstoolsports_referral_blog_63537_111_token-ceo-best-of-2021"></a></div></div></div><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/W5YTJXx?_showcaption=true" href="https://www.youtube.com/watch?v=dTKt_f1nKe8&utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_111_token-ceo-best-of-2021&utm_campaign=barstoolsports_referral_blog_63537_111_token-ceo-best-of-2021"></a></div></div></div><p></p></body></html>

<div class="videoPlayer fr-brightcove fr-draggable" contenteditable="false" draggable="true"><div class="bs-videoPlayer" data-media-id="ADDgQm5txDdKoC7n5E4DkgE5"><div class="bs-videoPlayer__container"><iframe title="TOKENCEO_2021_NEWEST.mp4" src="https://union.barstoolsports.com/embed/barstool-media/ADDgQm5txDdKoC7n5E4DkgE5?story_id=3399823" allowfullscreen="true" webkitallowfullscreen="true" mozallowfullscreen="true"></iframe></div></div></div><p>🚨 NEW EPISODE BEST EPISODE LAST EPISODE OF THE YEAR 🚨</p><p>We’re recapping the rollercoaster of a year that 2021 was. Shoutout Erika for another amazing year of Token CEO. </p><div id="Article-Ad-Placeholder" data-union-ad></div><p>Listen up or watch here:</p><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/uDl0XjF?_showcaption=true" href="https://linktr.ee/tokenceo?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_111_token-ceo-best-of-2021&utm_campaign=barstoolsports_referral_blog_63537_111_token-ceo-best-of-2021"></a></div></div></div><p>Also...we dropped the official crewneck of 2021. Get it before it's gone 👀 </p><p></p><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/BEcebM6?_showcaption=true" href="https://store.barstoolsports.com/products/youre-on-mute-crewneck?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_111_token-ceo-best-of-2021&utm_campaign=barstoolsports_referral_blog_63537_111_token-ceo-best-of-2021"></a></div></div></div><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/W5YTJXx?_showcaption=true" href="https://www.youtube.com/watch?v=dTKt_f1nKe8&utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_111_token-ceo-best-of-2021&utm_campaign=barstoolsports_referral_blog_63537_111_token-ceo-best-of-2021"></a></div></div></div><p></p>

Token CEO: Best of 2021

On today's episode Erika is joined by the winners of Barstool Idol, John Rich and Caroline Baniewicz. They discuss how they heard about Barstool, what the the Idol process was like, what they're going to do at Barstool and much more. Erika also talks Roe v. Wade, Barstool sales hitting 100 Million, Twitter x Shopify and answers you Q&A questions. Enjoy! 


(00:00:42) Boardroom
(00:11:26) Q&A
(00:21:42) John & Caroline

TOKEN_EP222_AUDIO_01.mp3

What The Barstool Idol Winners Are Doing Next

On today’s Token CEO we’ve got one of our favorite BFF’s Josh Richards joining us. Him & Erika talk about how he’s transitioned from life as a TikToker to businessman, actor, and his endless other endeavors. Even before we get to that, we grabbed 3 of our newest summer interns to talk how they landed their dream internship with Barstool, what they’ll be working on, and what they’ll need to do to prove they can make it as a full-time employee. + as always Erika answers your Q&As. Enjoy!

(00:01:55) Interns
(00:17:08) Q&A
(00:26:43) Josh Richards

TOKEN_EP221_AUDIO_01.mp3

Why Josh Richards Loves Hosting BFFs

Recorded June 8th, 2022 | Today’s show is all about small businesses! We start the episode with an update on the Barstool Fund/Barstool Difference and then give you guys a look into Erika delivering good news to some of the female-run small businesses that have been chosen for funding. Plus we have the owner of a Plant Outpost, Sarah Mertz, on to talk about how she bet on herself to build her dream flower shop and everything she’s learned along the way. And as always, Erika answers our best Q&As of the week.

(00:00:15) Barstool Difference 
(00:04:24) Barstool Difference Calls
(00:12:59) Q&A 
(00:26:13) The Plant Outpost

How The Barstool Fund Is Helping Small Businesses

Surviving Layoffs And Other Struggles With Lauryn Bosstick

To kick off Pride Month we’ve got none other than the stars of Barstool’s Out & About podcast, Pat & Joey! The two talk with Erika about the creation of their podcast and its Ma’am Mafia community, their plans for Pride Month & Pride Festival 2022, their roles at Barstool and how they got here, and SO much more. Before we get into their interview, Erika gives us her take on the movie/streaming world as well as an update on Barstool & Penn’s plans for the summer. As always, we wrap with Q&A & Erika’s thoughts on the week’s most random headlines. Enjoy!

(00:00:10) Boardroom
(00:12:55) Q&A
(00:23:55) Joey & Pat
(00:52:13) Circling Back

TOKEN_EP218_AUDIO_01.mp3

Barstool Sports Makes History At The NYC Pride Parade (ft. Pat & Joey)

Barstool Sports Makes History At The NYC Pride Parade

On Today's Call...

Is it the new normal to not hear back from a company if you get rejected? And should I still send ideas/pitches to the company even after I haven't heard back? 

Following your dream when you still love your day job and make good money

WLAG11_AUDIO_V1_01.mp3

Should You Follow Your Dream or Keep Your Day Job?

What Do You Do After Getting Rejected from Barstool?

We've got The Dozen creator and host Jeff D. Lowe on Token CEO this week. Jeff breaks down his journey to becoming a game show host at Barstool, the creation of the Dozen, and how he streamlined his content to make himself successful. PLUS, the audience will finally learn what the 'D' stands for in "Jeff D Lowe." Later we chat with Rich Greenfield about internet stocks, Buzzfeed, and Snapchat. What does the impact of inflation and the impending recession have on the internet, and where does Barstool stand? Later we give you some Q&A and Erika's reaction to some wild trending business news this week.

(00:01:54) Boardroom
(00:06:18) Jeff D. Lowe
(00:25:53) Rich Greenfield
(00:42:39) Q&A
(00:50:59) Circling Back

TOKEN_EP217_AUDIO_01.mp3

Hosting A Reality Show At Barstool With Jeff D. Lowe

Hosting A Barstool Reality Show With Jeff D. Lowe

This week, we start with some inside Barstool and discuss the upcoming Rough N’ Rowdy fight in the Boardroom. Later, we have an amazing conversation with Virginia Krieger, the co-president of The Lost Voices of Fentanyl. Virginia lost her daughter due to a fentanyl-laced pill, and has been advocating ever since about the dangers of black-market fentanyl. She talks to Erika about how easy it is to access these drugs, even on social media platforms. This is a conversation that is important for EVERYONE to hear.

TOKEN_EP216_AUDIO_01.mp3

How The Opioid Crisis Infiltrated The Internet

Big week at Barstool HQ. Erika goes through the restructure of Barstool Sports and all of the positives and negatives that come from this change. With re-organization in mind, we have the The Home Edit women on the show this week. Clea and Joanna are professional organizers and creators of The Home Edit. If you've never heard of them, The Home Edit is meant to reinvent traditional organizing, and merge it with design. If you need a perfectly curated instagram to follow, you need to follow them! Season 2 on Netflix is out now, where The Home Edit transforms tons of homes from celebrities to civilians. PLUS, we've got Q&A and Circling Back this week.

(00:00:52) Roe V. Wade
(00:06:56) Barstool Re-Org
(00:17:01) Q&A
(00:25:15) The Home Edit
(00:53:29) Circling Back

TOKEN_EP215_AUDIO_01.mp3

What Barstool Sports Is Doing Differently This Year

On todays calls…

(00:00:33) What is the best way to get noticed to work at Barstool?

(00:04:16) The best way to embrace a work environment

(00:06:48) +an opportunity for Veterans at Barstool?

WLAG8_AUDIO_V3_01.mp3

How Barstool Hires New Talent

Major episode this week talking all about coaching and feedback. In the Boardroom we've got Erika talking her world and Barstool this week, plus we are joined by her mentor/good friend, Joanne Bradford. They talk about everything they learned from each other, and give us their "never fail" work and life tips. LATER, we are joined by Cheer sensation Monica Aldama. Monica rose to fame after the Netflix documentary Cheer came out in 2020. Monica is the head coach of the Navarro College Cheerleading team, and has been called the Bill Belichick of cheerleading. She gives us tons of insight on coaching, overnight fame, and her new book: "Full Out: Lessons in Life and Leadership from America's Favorite Coach."

(00:02:31) Erika’s Boardroom
(00:13:39) Joanne Bradford
(00:34:05) Q&A
(00:43:47) Monica Aldama
(01:05:09) Circling Back

TOKEN_EP214_AUDIO_01.mp3

How To Coach Your Way To The Top Ft. Monica Aldama

How A Good Coach Can Change Your Whole Career

Erika is talking all about the internet in her Boardroom today. We hit on CNN+, and what happened with their entire model. How did it fail so fast? She also dives into Netflix, the Tinx influencer drama, PLUS Sophia Amoruso and GirlBoss. (Yes, we’re getting a peek inside Erika’s brain today). Net Net: people want options.
PLUS, soccer star Carli Lloyd joins the show, and shares a huge announcement with Erika. We hit on her whole soccer story, her relationship with the media, and how retirement life is treating her. And as always, we give you the best Q&A of the week. 

(00:01:53) CNN+
(00:06:55) Netflix
(00:10:10) Tinx & Sophia Amoruso
(00:16:30) Elon Musk Buys Twitter
(00:22:27) Q&A
(00:29:48) Carli Lloyd

TOKEN_EP213_AUDIO_01.mp3

What Happened To CNN+?

Carli Lloyd Becomes Gotham FC's Newest Team Owner

On todays Work Like A Girl call’s…

(00:00:34) So, you gave your 2 weeks, and now your current company is shitting on you for it. How do you get yourself excited again for the new job?

(00:05:16) Did you get laid off during the pandemic? This caller did, even though they LOVED their job. How tf do you find motivation again?

(00:13:45) How to reject a job offer… politely…?

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We Are In The Greatest Job Market In Modern History

Are We In The Greatest Job Market In Modern History?

Erika is in HQ this week breaking down a TON of thoughts. We hit on the latest Sundae Conversation ft. Machine Gun Kelly. We’ve got the man behind the show, Tom Mullens, giving us his takes on the popular series.  Erika gives you a Barstool update, and talks everything from re-orgs, success, and how to give feedback. She also gives us her thoughts on Twitter and Elon Musk. What does free speech look like on social platforms?

PLUS we’ve got co-founder of Warby Parker and Harry’s, Jeff Raider on the show to tell us all about how he became such a successful entrepreneur.

(00:00:19) MGK Sundae Conversation
(00:02:07) New Merch!
(00:02:57) Erika's Boardroom
(00:09:52) Elon Musk & Twitter
(00:17:57) Q&A
(00:29:19) Jeff Radier
(00:52:47) Circling Back

TOKEN_EP212_AUDIO_01.mp3

Token CEO: Thu Apr 21, 2022

Does Twitter Need Elon Musk To Survive?

On todays Work Like A Girl calls…
- Erika gives you the download on virtual interviews
- How to succeed and land that job over zoom.
- What goes into big productions at Barstool? What ended up happening with Big Brain?
- How to navigate big career aspirations during a job interview

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So, You Want To Be A CEO?

Mini Episode #5 - Do You Actually Want To Be A CEO?

Barstool employees Hank and Grace join Erika in the boardroom this week. Hank talks his recent promotion to head up development for Barstool. What are his new ideas? What’s he most worried about for Barstool? What is his role with Pardon My Take?
And then, recent full-time employee Grace O’Malley, who you may know from PlanBri Uncut, talks to the CEO. They discuss the latest tea at Barstool, working with Brianna, and where she sees her future at Barstool.
We close this episode with some Q&A as always! 

(00:01:54) Erika’s Boardroom
(00:03:12) Boardroom Featuring Hank
(00:22:57) Grace O'Malley
(00:37:08) Q&A

TOKEN_EP211_AUDIO_01.mp3

What’s Next For Barstool? Ft. Hank

What’s Next For Barstool?

Erika gives some thoughts on Barstools 2022 Q1. What worked? How did the management turnover affect Barstool? She explains why Internet personalities are more important than ever right now, and how Q1 proved that. She visualizes the direction Barstool will go in the future, and the old "rules" she's throwing out in the departments. Later in the show, we talk to Bianca Belair ahead of Wrestlemania this weekend!!

(00:01:22) Erika's Boardroom
(00:18:54) Q&A
(00:26:29) Bianca Belair
(00:44:22) Circling Back

TOKEN_209_AUDIO_2_01.mp3

How Did Influencers Become So Powerful In Media?

Erika is back at Barstool HQ after traveling to 4 different states last week. She breaks down the latest at Barstool Sports, and some behind the scenes of Caleb’s trip to Dubai for Sundae Conversation. Cindy Eckert, a serial entrepreneur, joins Erika from SXSW later in the show. Cindy founded the “female viagra” pill, sold it to a pharmaceutical company for ONE BILLION DOLLARS, and then got the product back for free. She's spent her life investing in businesess for women or by women in the healthcare space. We also learned that only 3% of women's healthcare decisions are made by women...wtf.

(00:00:35) Erika's Boardroom
(00:10:42) Q&A
(00:18:41) Cindy Eckert
(00:51:31) Circling Back

TOKEN_EP208_AUDIO_01.mp3

How To Become A Really Fucking Rich Woman

How To Become Really Fucking Rich

Mark Cuban joins the show today!!! Erika and Mark have an amazing conversation at SXSW in Austin, Texas. They talk the future of Gen Z, business at Barstool, and how to stand out in a pitch. Erika is live from SXSW for the rest of the show, hitting on some Barstool business Q&A, and ‘circling back’ on trending business news. Erika also gives insight on the Barstool Difference- the rebranded Barstool Fund. SUBSCRIBE TO OUR YOUTUBE here: https://barstool.link/32hTJGl

(00:01:27) Erika's Boardroom
(00:09:32) Q&A
(00:16:09) Mark Cuban
(00:55:56) Circling Back
(00:58:44) SUBSCRIBE!!

TOKEN_EP207_AUDIO_v3_01.mp3

How Did Mark Cuban Become A Billionaire?

We’ve got Gary Vee joining Erika today in her office.The two talk business in todays world, and why soft skills (gratitude, humility, patience) are more important than hard skills in todays workforce. He also teaches us about NFTs and why we are becoming our parents generation if we ignore them.
We also go through the latest at Barstool in the boardroom, and talk about some BIG news in Erika’s world. SUBSCRIBE TO OUR YOUTUBE

(00:00:59) Erika's Boardroom
(00:07:28) Erika Joins PLL Board
(00:17:12) Q&A
(00:25:39) Gary V
(01:03:31) Close to Business