Levi Strauss CEO Says You Should Never Wash Your Jeans
Fox 12 – Now, Levi Strauss CEO Chip Bergh has cleared up once and for all how often people should really wash their jeans. The jean giant’s top boss says people should keep that closet staple out of the washing machine. Bergh lives by his words in a recent interview with Fortune magazine. “These are one of my favorite jeans. These jeans are maybe a year old and these have yet to see a washing machine. I know that sounds totally disgusting. I know it does. But believe me, you can spot clean it, you can air dry it and it is fine. I have yet to get a skin disease or anything else. It works,” Bergh said. Berg said Levi’s is trying to be the ultimate in “slow fashion.” That means long-wear fashion. But many found his advice gross and believe they would eventually stink. “I think that is disgusting. I would say I do go a couple days without washing them, so I wouldn’t wash every time I wear them. But I think you should wash your clothes for sure,” Kansas City resident Jackie Kelly said.
Well, there you go. If the CEO of the biggest jeans company in the world says you shouldn’t wash your jeans, then who I am to argue? I knew the reason I haven’t washed my jeans and have been wearing them with mud on them since Preakness wasn’t out of laziness, but because of science. What, you think I’m going to slap the entire jeans industry in the face and put them in a washer machine? No way hosay. Jeans are meant to go from the floor, to your body, and then back onto the floor. Never supposed to get swooshed around in some water and detergent and get all small and tight and nice smelling. That’s not what jeans do, not what the are, who they are, or why they are. And is this “Kansas City resident Jackie Kelly” for real? A couple of days without washing jeans!? In your bra, lady! I wear the same pair of jeans every day that I put on pants (so like 3 days a week) and then have one other pair as backups incase I end up puking on my jeans or have to get on an airplane. That’s about it. Two pairs of jeans, one that I wear 95% of the time, neither washed unless they are covered in vomit.
PS: Hope the same is true about bed sheets. Gotta be, right?